AI in Marketing – Emmanuel Obadia & Partners

May 31, 2025 Emmanuel Obadia Account Based Marketing, Demand Generation, Digital Marketing, Digital Transformation, Marketing, OKRs, Our Blog, Product Growth, Strategy, Leadership & Management

From Trap to Transformation: The 6 Pitfalls Holding CMOs Back — and the 5 Roles You Must Now Master

Discover the six traps sabotaging modern marketing teams—and how the new Centaur CMO mindset, powered by AI and the IMPACT transformation Playbook, offers a real path to faster, scalable growth. A preview of Emmanuel Obadia’s VivaTech 2025 session.

January 25, 2025February 1, 2025 Emmanuel Obadia Branding, Demand Generation, Marketing, Our Blog, Product Growth, Product Management and CPO, Strategy, Leadership & Management

Revolutionizing B2B: How JTBD and Generative AI Unlock Customer Success

Unlock the future of B2B sales and marketing with the Jobs-To-Be-Done (JTBD) framework and Generative AI. This post explores how to decode customer motivations, tackle the Four Forces of Progress, and align messaging for maximum impact. Featuring actionable steps and real-world examples from QuickBooks and Intercom, learn how to transform customer challenges into opportunities and deliver lasting value. Ready to revolutionize your approach?

December 28, 2024April 20, 2025 Emmanuel Obadia Account Based Marketing, AI, Coaching & Mentoring, Demand Generation, Marketing, OKRs, Our Blog, Product Management and CPO, Strategy, Leadership & Management, Sustainability, Technology

2024: A Year of Growth, Innovation, and Purpose

2024 was a year of transformative growth and innovation for Emmanuel Obadia & Partners. From leveraging JTBD and OKRs to drive customer-centric strategies and organizational alignment to embracing the power of Generative AI and ABM, this year’s journey has been marked by collaboration, learning, and impactful change. Discover key insights and reflections that shaped our success.

July 22, 2024 Emmanuel Obadia AI, Digital Marketing, Marketing, Our Blog

Less is More: How Top CMOs are Rewriting the Rules of Marketing in 2024 with AI

Discover how top CMOs are navigating budget constraints in 2024 by leveraging AI and strategic resource allocation. Learn about the latest trends, challenges, and innovative approaches that are reshaping the marketing landscape in this era of less.