AI is revolutionizing B2B sales and marketing, but the gap between innovation and adoption remains a major challenge. This blog explores how leaders can bridge this divide, leverage AI to enhance—not replace—human potential, and implement strategic workforce transformation. Discover insights from Numeum Camp 2025, real-world case studies, and actionable strategies to drive AI adoption successfully.
My Blog
Revolutionizing B2B: How JTBD and Generative AI Unlock Customer Success
Unlock the future of B2B sales and marketing with the Jobs-To-Be-Done (JTBD) framework and Generative AI. This post explores how to decode customer motivations, tackle the Four Forces of Progress, and align messaging for maximum impact. Featuring actionable steps and real-world examples from QuickBooks and Intercom, learn how to transform customer challenges into opportunities and deliver lasting value. Ready to revolutionize your approach?
2024: A Year of Growth, Innovation, and Purpose
2024 was a year of transformative growth and innovation for Emmanuel Obadia & Partners. From leveraging JTBD and OKRs to drive customer-centric strategies and organizational alignment to embracing the power of Generative AI and ABM, this year’s journey has been marked by collaboration, learning, and impactful change. Discover key insights and reflections that shaped our success.
Why Isolated B2B Campaigns Are Obsolete: The Need for Integrated, Customer-Centric Marketing
In the fast-evolving world of B2B marketing, isolated campaigns have become a relic of the past. Buyers today demand seamless, personalized interactions across their journey—expectations that one-off marketing efforts simply can't meet. In this post, I explore why the future of B2B marketing hinges on integrated, customer-centric approaches. We'll discuss the failures of isolated campaigns, the necessity of always-on engagement, and the power of end-to-end strategies that genuinely nurture relationships from awareness to advocacy. Drawing from my experience leading successful campaigns at Oracle, this piece demonstrates how integrated campaigns not only improve metrics but also build meaningful, long-term connections. Dive in to understand why customer-centric marketing is the game changer your strategy needs.
The Death of SaaS as We Know It: How AI and Automation Are Rewriting the Playbook
The Death of SaaS as We Know It: How AI and Automation Are Rewriting the Playbook Are traditional SaaS models holding your business back? As companies face rising costs and rigid software systems, the future belongs to AI-driven automation and cross-platform workflows. Discover how AI agents, coupled with automation platforms like Workato, Make, and Clari, are reshaping business processes, from onboarding to customer support. These solutions offer the flexibility, customization, and intelligence needed to stay competitive in today’s fast-evolving marketplace. Read on to learn why businesses are transitioning from SaaS to smarter, automated solutions powered by OpenAI o1 and GPT-4o.
The Death of Traditional Marketing: The CMO’s New Role as Chief Growth Officer
The Death of Traditional Marketing: The CMO's New Role as Chief Growth Officer The role of the CMO has evolved far beyond managing marketing campaigns. Today’s CMO is stepping into the spotlight as the Chief Growth Officer, driving business transformation through the GROW framework: Guardian of the Brand, Reflect the Customer, Offer Excellence, and Win with Disruptive Innovation. More than ever, CMOs are taking their place at the executive table, influencing strategic decisions alongside CEOs and CFOs. In this post, I break down how CMOs can master these four essential roles to lead growth and cement their influence in the executive committee. If you're ready to move beyond traditional marketing and become a true driver of business success, this is the roadmap you've been waiting for.
Navigating the AI Revolution: What Tech Companies Must Learn from Past Giants
In the past decade, tech giants have reshaped the global economy, achieving unprecedented growth and influence. As we stand on the brink of an AI revolution, what lessons can emerging companies learn from the rise and fall of industry leaders like Intel, IBM, and Cisco? Explore how GAFAM (Google, Apple, Facebook, Amazon, Microsoft) navigated disruption and discover strategies for thriving in this dynamic landscape. Whether you're a startup or an established player, understanding these insights is crucial for future success. Dive into the transformative power of AI and the strategic shifts needed to stay ahead.
Emmanuel Obadia & Partners | Transform & Innovate 