AI in CRM isn’t a mega‑project. Here’s how SMBs get quick wins: data hygiene, task‑specific agents, and human moments that matter.
From High-Growth Startups to Enterprise Giants: The Scaling Lessons No One Teaches You
From scaling startups to transforming enterprise teams, this post explores the frameworks, methodologies, and tools—such as OKRs, Lean Startup, and IMPACT—that help leaders drive growth with clarity. Learn how the combination of vision, strategy, and AI-powered insights can guide your organization towards success.
The AI B2B Sales & Marketing Transformation Imperative: Closing the Gap Between Innovation and Adoption
AI is revolutionizing B2B sales and marketing, but the gap between innovation and adoption remains a major challenge. This blog explores how leaders can bridge this divide, leverage AI to enhance—not replace—human potential, and implement strategic workforce transformation. Discover insights from Numeum Camp 2025, real-world case studies, and actionable strategies to drive AI adoption successfully.
Revolutionizing B2B: How JTBD and Generative AI Unlock Customer Success
Unlock the future of B2B sales and marketing with the Jobs-To-Be-Done (JTBD) framework and Generative AI. This post explores how to decode customer motivations, tackle the Four Forces of Progress, and align messaging for maximum impact. Featuring actionable steps and real-world examples from QuickBooks and Intercom, learn how to transform customer challenges into opportunities and deliver lasting value. Ready to revolutionize your approach?
The Death of SaaS as We Know It: How AI and Automation Are Rewriting the Playbook
The Death of SaaS as We Know It: How AI and Automation Are Rewriting the Playbook Are traditional SaaS models holding your business back? As companies face rising costs and rigid software systems, the future belongs to AI-driven automation and cross-platform workflows. Discover how AI agents, coupled with automation platforms like Workato, Make, and Clari, are reshaping business processes, from onboarding to customer support. These solutions offer the flexibility, customization, and intelligence needed to stay competitive in today’s fast-evolving marketplace. Read on to learn why businesses are transitioning from SaaS to smarter, automated solutions powered by OpenAI o1 and GPT-4o.
Less is More: How Top CMOs are Rewriting the Rules of Marketing in 2024 with AI
Discover how top CMOs are navigating budget constraints in 2024 by leveraging AI and strategic resource allocation. Learn about the latest trends, challenges, and innovative approaches that are reshaping the marketing landscape in this era of less.
The Three Revolutions that Will Define the Future of Business
The pandemic has accelerated the digital transformation of businesses, but that's just the beginning. Three revolutions are reshaping the way we do business, and companies that embrace them will be best positioned for success. Revolution #1: The Digital Transformation Digital technology has transformed nearly every aspect of our lives, from the way we shop to … Continue reading The Three Revolutions that Will Define the Future of Business
Emmanuel Obadia & Partners | Transform & Innovate 