Sales & Marketing Alignment: It takes two to Tango! 2nd Step: Why does it matter?

In our first Tango step, Markets change faster than Organizations, we saw how fast we needed to adapt to the triple joint transformations at work: digital, customer experience, and sustainability (ESG). In this context, why would sales & marketing alignment matter? It's about the customer, stupid 😉 I hear a lot that Sales & Marketing … Continue reading Sales & Marketing Alignment: It takes two to Tango! 2nd Step: Why does it matter?

What makes a good value proposition?

Designing a strong value proposition starts with understanding who you’re serving and how your business can meet their needs, relative to your competitors. Spreadsheets alone won’t tell you how to do this. Why take care of your value proposition now? I didn’t think so many business leaders would be still struggling with this. I happen … Continue reading What makes a good value proposition?