Simplifying healthcare through a more seamless customer experience is a priority at Independence Blue Cross, and mobile apps help achieve it. Watch more on this episode of #CXFactor:Independence Blue Cross: Innovating Experiences...In this episode of CX Factor, Mark Fidelman sits with Brian Lobley, President, Commercial and Consumer Markets at Independence Blue Cross, to find out … Continue reading Independence Blue Cross: Innovating Experiences…
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This Entrepreneur Lost $150M. Here’s What He Learned About Life, #Happiness, and Success #BetterWorld
This is an article from Inc. and the 45mn interview is on Soundcloud, but this story was appearing in a number of publication. Of course the resilience of the individual, overcoming his depression, and the fact that he now runs a successful 8-figure business is what at first probably captured your attention, but let's also … Continue reading This Entrepreneur Lost $150M. Here’s What He Learned About Life, #Happiness, and Success #BetterWorld
Boost Engagement with Influencer Marketing: 6 Examples of B2C Brands incl. SMB #ContentMarketing
When thinking of influencers, we are inclined to think about very visible opinion makers or celebrities. Well think again! Here are 6 real life stories, brought by Julius, about brands leveraging anonymous influencers that helped them get a real boost in engagement in B2C. It's always to me the best way to get to things: … Continue reading Boost Engagement with Influencer Marketing: 6 Examples of B2C Brands incl. SMB #ContentMarketing
How a new wave of machine learning will impact today’s enterprise | VentureBeat | #AI
#AI and #MachineLearning should be now taken seriously at various levels of IT supporting businesses, especially in the context of digital transformation. Read more about that in this short article from VentureBeat. Advances in deep learning and other machine learning algorithms are currently causing a tectonic shift in the technology landscape. Technology behemoths like … Continue reading How a new wave of machine learning will impact today’s enterprise | VentureBeat | #AI
What Salespeople Need to Know About the New B2B Landscape
Forget the funnel and the classic AIDA model, what a colleague of mine describes as "disrupt the linearity", buyer's journey aren't linear anymore. It's about being closely aligned between sales and marketing, in a smart and adaptable combination of in person and on line relevant activities, of course customer obsessed. It's no longer an "OR", … Continue reading What Salespeople Need to Know About the New B2B Landscape
3 Pre-Suasion Strategies for Better #ContentMarketing
Content marketing is of course catching all marketers attention, so I actually found this post interesting as more of this persuasion "science" could improve seriously your impact and your audience engagement. Feel free to share your experience as a comment to post. Have a great day! "How can you get more conversions and prompt your … Continue reading 3 Pre-Suasion Strategies for Better #ContentMarketing
McKinsey’s State Of Machine Learning And #AI, 2017
Amazing new areas of growth, innovation and focus for investment. Definitely #AI and #MachineLearning to watch. Here is a good summary from Forbes: "Tech giants including Baidu and Google spent between $20B to $30B on AI in 2016, with 90% of this spent on R&D and deployment, and 10% on AI acquisitions. Artificial Intelligence (AI) … Continue reading McKinsey’s State Of Machine Learning And #AI, 2017
Emmanuel Obadia & Partners | Transform & Innovate 