Simplifying healthcare through a more seamless customer experience is a priority at Independence Blue Cross, and mobile apps help achieve it. Watch more on this episode of #CXFactor:
In this episode of CX Factor, Mark Fidelman sits with Brian Lobley, President, Commercial and Consumer Markets at Independence Blue Cross, to find out how they continue to deliver leading edge healthcare experiences in the face of rising affordability and regulatory challenges.
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Published by Emmanuel Obadia
Optimist Trusted Advisor | Mentor | Coach | Consultant | Public Speaker and Independant today, I’ve been providing executive leadership for fast pace High Tech businesses for several decades before.
Acting in Marketing, Communications, Digital, Business Development, Product Management, M&A, or Alliances roles, I covered EMEA and global theatres from Europe and Silicon Valley. I started as an entrepreneur, founding my own software company, and then served major global IT vendors in international roles.
I am passionate about introducing new technologies, helping reinforce the strategy, positioning, go-to-market, and ecosystem of companies with a purpose to make the world a better place (Sustainable development, Tech for Good, ESG…). Helping teams of any size thrive in complexity, speed, and change is what fuels me, particularly Mentoring & Coaching Millennials and Gen-Z.
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