Master the art of storytelling for creating a lasting impact in public speaking, raising funds, or driving change in your organization. 'Storytelling for Impact – The Pitch Spin Doctor' is your guide to crafting compelling narratives tailored to your audience. Learn the secrets of personal connection, visual imagery, emotional appeal, and more to make your message resonate.
Sales & Marketing Alignment: It takes two to Tango! 3rd Step: How can you thrive on your journey to the promised land?
Sales & Marketing Alignment: How can you thrive on your journey to the promised land? Joint Strategy, OKRs, SLA and Customer 360
Sales & Marketing Alignment: It takes two to Tango! 2nd Step: Why does it matter?
Sales & Marketing Alignment: Why does it matter? Customer Centricity, Job-To-Be-Done, Growth, Content and Messaging, OKRs
Sales & Marketing Alignment: It takes two to Tango! 1st Step: Markets change faster than Organizations
Sales & Marketing Alignment: It takes two to Tango! Markets change faster than Organizations. Buying Journey changed, B2ME customer experience,
What makes a good value proposition?
Designing a strong value proposition starts with understanding who you’re serving and how your business can meet their needs, relative to your competitors. Spreadsheets alone won’t tell you how to do this. Why take care of your value proposition now? I didn’t think so many business leaders would be still struggling with this. I happen … Continue reading What makes a good value proposition?
Innovate and Transform Business Models with a Simple Framework based on Design Thinking
I notice when discussing with my clients and business leaders, a strong interest to use a simple framework in order to create or transform their businesses. Though several business blueprints do already exist, like Lean Startup, and the Business Model Canvas, IDEO has developed one of the best and simplest frameworks for business model innovation I … Continue reading Innovate and Transform Business Models with a Simple Framework based on Design Thinking
How to optimize your SaaS business and make it shine for investors?
As a former Vice President of Marketing and Chief Product Officer in the Big Tech industry, focusing on software, I’ve experienced several revolutions from PC and client/server, the worldwide web, mobile, social networks, and cloud computing. Software as a Service (SaaS), part of cloud computing, disrupted the long-established software industry, propelling Salesforce, Adobe, ServiceNow, Paypal … Continue reading How to optimize your SaaS business and make it shine for investors?
Emmanuel Obadia & Partners | Transform & Innovate 