Discover the six traps sabotaging modern marketing teams—and how the new Centaur CMO mindset, powered by AI and the IMPACT transformation Playbook, offers a real path to faster, scalable growth. A preview of Emmanuel Obadia’s VivaTech 2025 session.
From High-Growth Startups to Enterprise Giants: The Scaling Lessons No One Teaches You
From scaling startups to transforming enterprise teams, this post explores the frameworks, methodologies, and tools—such as OKRs, Lean Startup, and IMPACT—that help leaders drive growth with clarity. Learn how the combination of vision, strategy, and AI-powered insights can guide your organization towards success.
2024: A Year of Growth, Innovation, and Purpose
2024 was a year of transformative growth and innovation for Emmanuel Obadia & Partners. From leveraging JTBD and OKRs to drive customer-centric strategies and organizational alignment to embracing the power of Generative AI and ABM, this year’s journey has been marked by collaboration, learning, and impactful change. Discover key insights and reflections that shaped our success.
Harnessing the Power of ChatGPT in Crafting Stellar OKRs: a B2B Tech Consultancy example
In the intricate tapestry of the business landscape, setting objectives that are both visionary and actionable is paramount. Enter OKRs - Objectives and Key Results - the framework that’s revolutionizing goal-setting from Silicon Valley startups to established multinational corporations, as I illustrated with the Google Chrome example here. But as many businesses have discovered, crafting … Continue reading Harnessing the Power of ChatGPT in Crafting Stellar OKRs: a B2B Tech Consultancy example
Strategize Your Organization’s Triumph with OKRs: Evidence from Google Chrome’s Unprecedented Success
Introduction In the ruthless arena of digital landscapes, where ambitions often perish in the shadows of misaligned strategies and unmet objectives, OKRs (Objectives and Key Results) emerge not merely as a methodology but as a strategic savior, propelling organizations from chaos to clarity, from misalignment to a unified strategic north. Harvard Business Review notes that … Continue reading Strategize Your Organization’s Triumph with OKRs: Evidence from Google Chrome’s Unprecedented Success
