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Sales & Marketing Alignment: It takes two to Tango! 3rd Step: How can you thrive on your journey to the promised land?
Sales & Marketing Alignment: How can you thrive on your journey to the promised land? Joint Strategy, OKRs, SLA and Customer 360
Sales & Marketing Alignment: It takes two to Tango! 2nd Step: Why does it matter?
Sales & Marketing Alignment: Why does it matter? Customer Centricity, Job-To-Be-Done, Growth, Content and Messaging, OKRs
Sales & Marketing Alignment: It takes two to Tango! 1st Step: Markets change faster than Organizations
Sales & Marketing Alignment: It takes two to Tango! Markets change faster than Organizations. Buying Journey changed, B2ME customer experience,
What makes a good value proposition?
Designing a strong value proposition starts with understanding who you’re serving and how your business can meet their needs, relative to your competitors. Spreadsheets alone won’t tell you how to do this. Why take care of your value proposition now? I didn’t think so many business leaders would be still struggling with this. I happen … Continue reading What makes a good value proposition?
Data + AI is the new customer experience (CX) currency: adapting to the accelerating pace of customer changes
I do speak to a lot of marketers and CX practitioners around the globe about the fast pace of customer changes – which has been accelerated by COVID-19. Bring to it, technology and regulatory changes, and it certainly comes as an interesting time to be leading a deep transformation and make your business thrive in … Continue reading Data + AI is the new customer experience (CX) currency: adapting to the accelerating pace of customer changes
Do you think you’re connected to your customers? Really? Do you think they agree? Let’s check…
When was the last time you heard in a strategic meeting some defining statement from your execs like: "We are customer-centric", "Every decision in this meeting should be made based on customer insight", "Customer First!", etc.? Feels good? Do you think your customers perceived any value out of it? Did you check? Do you capture … Continue reading Do you think you’re connected to your customers? Really? Do you think they agree? Let’s check…
Emmanuel Obadia & Partners | Transform & Innovate 