Emmanuel Obadia

Author: Emmanuel Obadia

With over 30 years of experience in software, I’ve had the opportunity to work as an entrepreneur and international executive for some of the biggest names in tech, including Lotus, IBM, Peoplesoft, Sun Microsystems, Sage, Salesforce, and Oracle. As a former EMEA Vice President of Marketing and Global Chief Product Officer, I gained invaluable insights into the rapidly changing tech industry. Today, I’m an Optimist Sr. Advisor, Executive Coach & Mentor, and public speaker. I’m thrilled to help teams of any size thrive in complexity, speed, and change, and to inspire transformation and innovation for impact. I’m passionate about empowering individuals and organizations to make a lasting mark on the world. If you want to learn more about my journey, please check out my bio and About for additional details My motto: “Authentic leadership: unlocking the potential to achieve the impossible.”

March 1, 2023November 15, 2023 Emmanuel Obadia Customer Experience (CX), Digital Transformation, ESG, Marketing, Strategy, Leadership & Management, Sustainability

BestBuy’s Incredible Turnaround: How Employee Engagement and Customer-Centricity Saved the Day while maintaining ESG commitments

Are you ready for an incredible story of how BestBuy turned around during the 2008 financial crisis and competed against Amazon? Hold on tight, because it's a wild ride. To illustrate how a retail brand can tackle the triple challenges of customer experience, employee engagement, and sustainable transformation, I'm often sharing the story of BestBuy … Continue reading BestBuy’s Incredible Turnaround: How Employee Engagement and Customer-Centricity Saved the Day while maintaining ESG commitments

February 7, 2023July 22, 2024 Emmanuel Obadia Our Blog, Strategy, Leadership & Management

Overcoming resistance to change in business transformations using the formula DxVxF >R – SaaS as an example

Overcoming resistance to change in business transformations using the formula DxVxF >R - SaaS as an example

January 2, 2023 Emmanuel Obadia Our Blog

Happy Sustainable 2023 New Year

I want to thank all our customers and partners for a fantastic 2022. I've learned a lot from you, we enjoyed exciting times together.I'm wishing you a successful 2023, benefiting all stakeholders as People, Planet & Prosperity are to be reunited.Let's unlock our potential! #ESG #sustainability #customerexperience #b2bmarketing #storytelling #employeeengagement #publicspeaking

October 19, 2022July 11, 2023 Emmanuel Obadia Customer Experience (CX), Marketing, Our Blog

Who are the Buying Circle Persona to consider for a good B2B Value Proposition?

August 26, 2022December 18, 2022 Emmanuel Obadia Customer Experience (CX), Digital Transformation, ESG, Strategy, Leadership & Management, Sustainability

Did you like digital transformation? You’ll love the sustainability impact revolution!

"If you liked the recent acceleration of digital transformation, raise your hand." I often use this question in opening my keynotes about transformation and innovation. Apart from my ex-colleagues in the Big Tech industry, loving the revenue growth associated with it, most established companies' business leaders did not. The reason is quite simple, it was … Continue reading Did you like digital transformation? You’ll love the sustainability impact revolution!

August 23, 2022August 8, 2023 Emmanuel Obadia Branding, Marketing, Storytelling - Public Speaking, Strategy, Leadership & Management

Storytelling for Impact – The Pitch Spin Doctor 🧞‍♂️

Master the art of storytelling for creating a lasting impact in public speaking, raising funds, or driving change in your organization. 'Storytelling for Impact – The Pitch Spin Doctor' is your guide to crafting compelling narratives tailored to your audience. Learn the secrets of personal connection, visual imagery, emotional appeal, and more to make your message resonate.