As you're reading this blog, you're probably a "Heavy Internet User" (HIU) i.e. someone who has accessed the Web at least 11 times in the previous seven days as close to 100 million people in the US, or about one-third of the country's population. Don't start calling your mom telling her you're part of a … Continue reading Advertising 2.0 bridging the digital divide?
Being a hero at Dell?
Just back from a very relaxing week, I wanted to give you a quick heads-up on this interesting "Dark Days at Dell" Business Week article. It reinforces our analysis that something geared reverse to customer satisfaction was happening, infringing many Marketing 2.0 basic rules. Refer to Marketing 2.0 mistakes: Dell and AOL in turmoil and … Continue reading Being a hero at Dell?
Take care of Marketing 2.0 for a week
Fellow marketers, I'll be away from computers and the Internet for a week and I will be taking no marketing books with me - yes I can leave without it ;-)So I'm leaving this blog for you to take care of Marketing 2.0 while I'm enjoying some sun in the real world. I'm sure this … Continue reading Take care of Marketing 2.0 for a week
Marketing 2.0 mistakes: Dell and AOL in turmoil
I could not resist to highlight the Dell exploding batteries sequel. As probably most of you could not miss, Dell has decided to recall 4.1 Millions of its products, at Sony's expense though. As we discussed here previously, the consequences of such a flaw could be devastating. Imagine a poor Dell customer working on a … Continue reading Marketing 2.0 mistakes: Dell and AOL in turmoil
Web 2.0 brands: half U.S. Top 10 fastest growing web brands
Back in Paris, I'm writing this new post from the just released Windows Live Writer, beta version, released on Sunday by Microsoft. Though I'm blogging on blogger, I'm able to retrieve posts and create draft and hopefully publish - I'll discover this in a minute when I'll hit the Publish button 😉 I wanted to … Continue reading Web 2.0 brands: half U.S. Top 10 fastest growing web brands
Marketing 2.0: giving up control to gain control ?
Fellow Marketers, I'm taking a break in South of France in a very nice region close to Toulouse. If you've never been here, I encourage you to plan for a trip here: great landscape, great people, and great food. Plan for it, trust me! As a matter of fact, I won't be blogging that much … Continue reading Marketing 2.0: giving up control to gain control ?
AOL: free might be the answer to avoid getting Dell’d
Another big brand is jumping in the Free is good for our marketing syndrome. Time Warner (TWX) just announced yesterday that AOL will offer its e-mail and web services for free. The goal is to move heavily to a pure advertising revenue and stop the subscribers churn: they've been loosing 30% of their 26.7 million … Continue reading AOL: free might be the answer to avoid getting Dell’d
Emmanuel Obadia & Partners | Transform & Innovate 