A recent research from Deloitte – see chart – gives us a clear signal that Enterprise 2.0 is making progress in our 2009 corporate world. As expected, this social transformation is coming from the people getting self-organized rather than from the top, as anticipated in the very good book Here Comes Everybody: The Power of Organizing Without Organizations.

As a matter of fact, 55% executives reveal that their company do not have an official policy for social networks. They’d better have one because it’s easy to damage a company’s reputation on social media as nearly 75% employees agrees.

There is also a risk for employees to expose their profile on social media as it can impact their reputation in their job context in a negative way. We need to address these privacy issues over time, but for now just beware to separate what your “friends” see from what the world can see.


One thought on “Enterprise 2.0 is coming: 30% of executives see social networking belonging to their business strategy

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s