Buzz Trends is something hard to measure. Marketing 2.0 is no exception to the marketing ROI demand we are all increasingly facing. If you don't, that should be a sign that your job is at risk 😉 Most of you are probably already using Technorati trends and Google trends to have a feel for it … Continue reading Do you measure buzz about your brand on blogs?
Social Network ad spending grows rapidly to $900M
Latest numbers tracked by eMarketer.com are showing that Marketing 2.0 is ramping up more rapidly than expected. This new 2007 Ad spending forecast, totaling $865M specifically in Social Networking ad, is far bigger than the last $280M estimate for 2006, still coming from eMarketer. This is pretty much in line with the 2010 forecasted $1.8 … Continue reading Social Network ad spending grows rapidly to $900M
Heads-up: Yahoo to combine with AOL?
Following my last post, just a quick heads-up note on Yahoo (YHOO) rebound. Apparently things are moving in the right direction again for Yahoo , reports Business Week, as Merrill Lynch changed their rating. The stock rose 3.3% in one day. Assumptions are mixed from a possible AOL acquisition, Project Panama, designed to better match … Continue reading Heads-up: Yahoo to combine with AOL?
Google rides the wave, Microsoft follows, Yahoo is in pain
Following our question about where Microsoft business model was going - read Hey Microsoft, are you becoming Googled? - and now that all 3 Internet titans have published their quarterly results, let's stop for a while and understand who is ahead of the curve. Assuming financial analysts and investors are doing their due diligence properly, … Continue reading Google rides the wave, Microsoft follows, Yahoo is in pain
Hey Microsoft, are you becoming Googled?
I attended yesterday an event in Paris entitled "Interactive Marketing: future is in our hand", co-organized by Microsoft and the media planning group MPG . The fact that Microsoft is putting some effort to address the communication specialists and advertising agencies, is a clear signal that Steve Ballmer's statement about the advertising business - see … Continue reading Hey Microsoft, are you becoming Googled?
Web 2.0 is about collaboration, not technology
Buzz words can be true enemies. When I talk about Web 2.0, sometimes at length, a lot of debating takes place on a number of topics before I finally ask: "But what does Web 2.0 mean to you?". Let me save you the clueless faces and the typical "you know, web 2.0" reinforced by a … Continue reading Web 2.0 is about collaboration, not technology
Watch advertising and make money
We discussed here several times how advertising could be the revenue stream allowing for free software, free music or free video. In an interesting statement, Microsoft highlights how far larger is the advertising opportunity compared to the software one world-wide. "Our close partnership with the ad community is extremely important to us as we evolve … Continue reading Watch advertising and make money
Emmanuel Obadia & Partners | Transform & Innovate 