It's been a while since we didn't bend back on numbers. Here are some good news on the online ad spend for 2007, coming from emarketer.com, that I wanted to share with you. If you don't want to read it all, here is a quick summary:eMarketer is raising its 2007 forecast from $19.5 billion to … Continue reading Online surpasses radio ads, user-generated content sites make more than $1.6 billion
We’re moving from Desktop to Webtop
"Microsoft and IBM executives Wednesday admitted feeling heat from Google now that the Web search giant is trying to make inroads into the enterprise market with its hosted suite of communication and collaboration tools." says NetworkWorld.Desktop productivity suites -- i.e. Microsoft and Open Office -- are beginning to appear as legacy apps for younger internet … Continue reading We’re moving from Desktop to Webtop
Widgets reach 21% of the WW internet audience n April
Just a very quick one fellow marketers, I found out this number on AdvertisingAge and could not resist but share it with you. Widgets reached about 21% of the worldwide internet audience in April, ComScore -- who started to track widgets usage accross the web -- found. About 40% of widget use, or 81 million … Continue reading Widgets reach 21% of the WW internet audience n April
Google Gears: last mile to a 100% web based application world?
In a meeting recently, in my new job at Sage, we were discussing with R&D about the client model in our new world. Interesting debate among specialists that are seeing the world through RIA (Rich Internet Application), RDA (Rich Desktop Application) and the fading 100% HTML or client/server models. It clearly shows we've been moving … Continue reading Google Gears: last mile to a 100% web based application world?
Microsoft finally strikes back
Even on holidays, I could not escape the news: Microsoft finally made its mind on how to enter the $125 billion Advertising Market, they acquired aQuantive on May 18th for $6 billion.Interestingly enough, not only do they acquire one of the most powerful web media buyer but they also acquire web design services through its … Continue reading Microsoft finally strikes back
Would you have Google as your middle man?
First of all thanks to those of you asking me to write more often, much appreciated. One of the reason I didn't write too much recently lies in the fact that I started to work in a new company and I'm overwhelmed with new information to absorb and categorize. I wish I had a Wiki … Continue reading Would you have Google as your middle man?
What business are we in: Software or advertising? Google latest news
I just couldn't help but coming back on Google (GOOG) latest news, accelerating innovation and dominance -- read Google expands office software for more on businessweek.com -- attacking both Yahoo and Microsoft at the same time :"Google announced Friday it would pay $3.1 billion to acquire ad-management technology company DoubleClick Inc....Google announced the acquisition Tuesday … Continue reading What business are we in: Software or advertising? Google latest news
Emmanuel Obadia & Partners | Transform & Innovate 