According to a report (pdf) sponsored by RightNow, Social Media is an effective way to bring back unhappy customers. Marketing Charts reports about it as well here. The research present a number of facts to support this: - 68% of consumers who posted a complaint or negative review on a social networking after a negative holiday shopping experience got a response from … Continue reading Unhappy Customers Can Be Won Back via Social Media
2010: Resurgence for Digital Media in the Wake of the Recession
I mentioned previously this interesting research from Comscore, and I wanted to highlight more general trends about digital media coming out of it.Comscore outlines that the digital media industry responded with significant growth across various media platforms to the wake of the recession. As they say: "Industry innovations brought an unprecedented number of options to consumers … Continue reading 2010: Resurgence for Digital Media in the Wake of the Recession
Ecommerce spending jumped 9% to $227.9B in the US
As I track the evolution of e-commerce, I found these results coming from Comscore pretty interesting.e-commerce revenue reached $227.6B for the entire year, growing 9% compared to 2009, and varies per industry:travel e-commerce up 6% to $85.2BRetail (non travel) up 10% to $142.5BTop growing category: Consumer Electronics +19% (flat panel TV and mobile devices are first)This signals a recovery since … Continue reading Ecommerce spending jumped 9% to $227.9B in the US
Social Marketing: identify influencers for free
source Elliott Lemenager This is the question I get very often even from marketers already involved and active in Social Marketing: how to identify influencers? Yes, seems like 101 but actually not so easy to figure it out.The notion of influencers came first to me with Regis McKenna back in the 80's -- wow already! Here is … Continue reading Social Marketing: identify influencers for free
Social media marketing: build a lasting methodology
li.li1 {margin: 0.0px 0.0px 0.0px 0.0px; line-height: 17.0px; font: 12.0px Verdana; color: #555555} ol.ol1 {list-style-type: decimal} Here is an interesting post about optimizing your social media marketing from David Kirkpatrick, Marketing Experiment. p.p1 {margin: 0.0px 0.0px 10.0px 0.0px; line-height: 17.0px; font: 12.0px Verdana; color: #555555} p.p1 {margin: 0.0px 0.0px 10.0px 0.0px; line-height: 17.0px; font: 12.0px … Continue reading Social media marketing: build a lasting methodology
How does your marketing compare to best in class?
A recent research from Aberdeen about Marketing Asset Management gives an opportunity to compare to the best in class.Aberdeen uses 3 key performance criteria to compare:44% of the sales forecasted pipeline generated by marketing, as compared to 2% contribution for laggards organizations,An average 9% reduction Year-over-year cost of market asset creation, as compared to a … Continue reading How does your marketing compare to best in class?
Happy New Year 2011
Paris, Jardin Robert Cavalier de La Salle - 26 December 2010
Emmanuel Obadia & Partners | Transform & Innovate 