As I track the evolution of e-commerce, I found these results coming from Comscore pretty interesting.
e-commerce revenue reached $227.6B for the entire year, growing 9% compared to 2009, and varies per industry:
- travel e-commerce up 6% to $85.2B
- Retail (non travel) up 10% to $142.5B
- Top growing category: Consumer Electronics +19% (flat panel TV and mobile devices are first)
This signals a recovery since the end of 2008, after a two years depressed situation due to the economic downturn. The 2010 holiday season was at a peak with a 12% growth, reinforced by some promotional activity – most notably free shipping. The Cyber Monday (Nov 29th) did peak at $1.028B surpassing for the first time the $1B mark. Groupon.com attracted 10.7M unique visitors in December, up 712% vs 2009.
Interesting evolution since my post e-commerce revenue over $100B back in January 2007 i.e. it more than doubled since 2006 even with a major downturn in between.
So, how is your e-commerce strategy going? Maybe a good time to revisit if you have one and definitely start one if you haven’t.
If you want to know more, you can download the comScore 2010 US digital year in review report.
Emmanuel Obadia & Partners 