• 2006 trend: capitalizing on customer insights

    It is the right time of the year to take a look back at what we thought were going to be the trends for this ending year. McKinsey is doing it in a number of areas — read Ten trends to watch in 2006 for all of it — but one of them caught my… Read more

  • Integrate an end-to-end viral marketing to your Marketing 2.0 plan

    Viral Marketing is an integral part of Marketing 2.0. Thus agencies are starting to exploit the lack of integrated tools and strategies for you to have a full viral marketing set of tactics embedded in your campaigns. Here are some of the available ones I noticed: Affinitive – Word of Mouth Marketing, Technology and Strategic… Read more

  • Marketing 2.0 is real-time: Google after the $20 billion US radio advertising

    It’s now effective, last Thursday Google began limited test of radio advertising. The system resulting from Google’s earlier acquisition of dMarc Broadcasting (Jan 2006), extends the AdWord platform with the ability for advertisers to create and manage radio advertising campaigns as an additional channel to their web campaigns. Sounds like integrated marketing made easy. Google… Read more

  • O3Spaces: open source SharePoint for OpenOffice

    The open source world is about to welcome a competitor to SharePoint from Microsoft. In 2007, O3Spaces from the Netherlands will release its open source version of its integrated collaboration and document management application for workgroups and small businesses that use OpenOffice.org or its commercial sibling StarOffice. It is already available in its professional version,… Read more

  • ZoomClouds: tags cloud on your blog easy

    As the blogger platform doesn’t offer by default the ability to create tags cloud, I was looking for a simple way to just insert one from a third party. I like tags cloud a lot, it gives you in an eye blink a feel for what a blog is about. I’m now using ZoomClouds for… Read more

  • Is Microsoft 2.0 on the rise?

    Most of us do remember the last major Microsoft transformation around the Internet in 1996, don’t you? At the announcement for its new BBS, Microsoft Network (MSN) Bill Gates declared about the Internet something as “it’s just a fad”. After Windows 95 launch, Microsoft was quickly reorganized in 1996 and did let appear an Internet… Read more