• My Sun’s journey is over: Marketing 2.0 can be on your side

    31 January was my last day at Sun Microsystems Inc. After a passionate and exciting 4 years journey I’m now headed to new ventures. As many Sun alumni, I miss the people more than anything else.What stroke me when I joined back in 2003 was the Sun’s bold approach to IT. “The network is the… Read more

  • Michael Dell returns as the CEO: the shake-up is on its way

    I’ve been commenting and highlighting for some time what was appearing to happen at Dell — you can read all Dell related posts on Marketing 2.0. Dell customers should be glad to see Michael Dell return as the CEO of the company he created and by the way investors as well. Why? Mainly because Michael… Read more

  • Increase Marketing effectiveness: use behavioral targeting

    It’s been around for quite a while, the late 90’s. But as privacy and technical issues are going away, marketers should consider behavioral targeting in their on-line advertising campaigns. For those who just missed it, behavioral targeting is the ability to deliver ads to consumers based upon their recent behavior viewing web pages, shopping online… Read more

  • e-commerce revenue over $100 Billion!

    Wow! This is a confirmation that e-commerce is now for real and significantly impacts the retail industry. The overall traditional retail business in the US just grew between 2.5% and 3.5% during the 2006 holiday season according to analysts. To be compared with the 26% growth for the retail e-commerce in Nov/Dec 2006 according to… Read more

  • Internet creation festival

    I wanted to highlight a close friend initiative, Christophe Ginisty. He passionately organises an Internet creation festival: Le festival de Romans. Go ahead, at least on the net, and vote! (you need to read french a bit though 😉 ) I’ll let Christophe tell us why: This event aims to celebrate creativity at a time… Read more

  • Happy new year 2007

    On my way for a new venture,I wanted to wish you a wonderfuland exciting new year. “Whatever the public blames you for;cultivate it, it is yourself” — Jean Cocteau Read more