• Increase Marketing effectiveness: use behavioral targeting

    It’s been around for quite a while, the late 90’s. But as privacy and technical issues are going away, marketers should consider behavioral targeting in their on-line advertising campaigns. For those who just missed it, behavioral targeting is the ability to deliver ads to consumers based upon their recent behavior viewing web pages, shopping online Read more

  • e-commerce revenue over $100 Billion!

    Wow! This is a confirmation that e-commerce is now for real and significantly impacts the retail industry. The overall traditional retail business in the US just grew between 2.5% and 3.5% during the 2006 holiday season according to analysts. To be compared with the 26% growth for the retail e-commerce in Nov/Dec 2006 according to Read more

  • Internet creation festival

    I wanted to highlight a close friend initiative, Christophe Ginisty. He passionately organises an Internet creation festival: Le festival de Romans. Go ahead, at least on the net, and vote! (you need to read french a bit though 😉 ) I’ll let Christophe tell us why: This event aims to celebrate creativity at a time Read more

  • Happy new year 2007

    On my way for a new venture,I wanted to wish you a wonderfuland exciting new year. “Whatever the public blames you for;cultivate it, it is yourself” — Jean Cocteau Read more

  • 2006 trend: capitalizing on customer insights

    It is the right time of the year to take a look back at what we thought were going to be the trends for this ending year. McKinsey is doing it in a number of areas — read Ten trends to watch in 2006 for all of it — but one of them caught my Read more

  • Integrate an end-to-end viral marketing to your Marketing 2.0 plan

    Viral Marketing is an integral part of Marketing 2.0. Thus agencies are starting to exploit the lack of integrated tools and strategies for you to have a full viral marketing set of tactics embedded in your campaigns. Here are some of the available ones I noticed: Affinitive – Word of Mouth Marketing, Technology and Strategic Read more