iPhone launch: rehearse what product introduction should be
iPhone is out for Oscars. If you didn’t get a chance to see the movie on Apple homepage, have a look it here on Marketing 2.0 from YouTube. This movie — created by TBWA Media Arts Lab, Los Angeles (a unit of longtime Apple shop TBWA/Chiat/Day) — has been screened 3 times during the Oscar broadcast and marks the first time since long that Apple advertises for a not yet available product. It is a clear indication that the buzz is going to get huge.
Steve Jobs previewed the iPhone during the MacWorld conference, early January in San Francisco – watch his Keynote address and rehearse again how product introduction should be done even when the product is not yet around 😉 . As usual, Apple demonstrates its ability to redefine an entire market by setting the bar about design and usability. Stay tuned, I’m convinced the iPhone is going to be a big hit if priced properly.
Optimist Trusted Advisor | Mentor | Coach | Consultant | Public Speaker and Independant today, I’ve been providing executive leadership for fast pace High Tech businesses for several decades before.
Acting in Marketing, Communications, Digital, Business Development, Product Management, M&A, or Alliances roles, I covered EMEA and global theatres from Europe and Silicon Valley. I started as an entrepreneur, founding my own software company, and then served major global IT vendors in international roles.
I am passionate about introducing new technologies, helping reinforce the strategy, positioning, go-to-market, and ecosystem of companies with a purpose to make the world a better place (Sustainable development, Tech for Good, ESG…). Helping teams of any size thrive in complexity, speed, and change is what fuels me, particularly Mentoring & Coaching Millennials and Gen-Z.
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Emmanuel Obadia & Partners 