• Web 2.0 goes mobile: 2.7 Billion phones out there

    As I was looking for some numbers to support my yesterday’s post, I found this very interesting one Communities Dominate Brands: Putting 2.7 billion in context: Mobile phone users, from authors of this Communities Dominate Brands book I didn’t read yet, providing interesting metrics to think about:“800 million cars, 850 million personal computers, 1.3 B Read more

  • Mobile Marketing: use it carefully, but use it

    I was attending Ad Tech Paris yesterday, a good way to capture on-line advertising trends. Among other interesting sessions, I was appealed by the mobile advertising one called “Mobile advertising – the long and winding road” coordinated by the Mobile Entertainment Forum (MEF). Speakers, see picture from left to right, were Marc-Henri Magdelenat — Screentonic, Read more

  • iPhone launch: rehearse what product introduction should be

    iPhone is out for Oscars. If you didn’t get a chance to see the movie on Apple homepage, have a look it here on Marketing 2.0 from YouTube.This movie — created by TBWA Media Arts Lab, Los Angeles (a unit of longtime Apple shop TBWA/Chiat/Day) — has been screened 3 times during the Oscar broadcast Read more

  • More than 1Billion Internet users WW

    This is the kind of data you often need but do not have at hand. Internet users, defined here as someone who uses the Internet at least once per month, reached 1 Billion individuals in 2006 according to the ITU i.e. 17% of the world population. The US is still the leading market but China Read more

  • My Sun’s journey is over: Marketing 2.0 can be on your side

    31 January was my last day at Sun Microsystems Inc. After a passionate and exciting 4 years journey I’m now headed to new ventures. As many Sun alumni, I miss the people more than anything else.What stroke me when I joined back in 2003 was the Sun’s bold approach to IT. “The network is the Read more

  • Michael Dell returns as the CEO: the shake-up is on its way

    I’ve been commenting and highlighting for some time what was appearing to happen at Dell — you can read all Dell related posts on Marketing 2.0. Dell customers should be glad to see Michael Dell return as the CEO of the company he created and by the way investors as well. Why? Mainly because Michael Read more