• What business are we in: Software or advertising? Google latest news

    I just couldn’t help but coming back on Google (GOOG) latest news, accelerating innovation and dominance — read Google expands office software for more on businessweek.com — attacking both Yahoo and Microsoft at the same time : “Google announced Friday it would pay $3.1 billion to acquire ad-management technology company DoubleClick Inc….Google announced the acquisition… Read more

  • State of the Blogosphere

    The blogosphere is just expanding like crazy. But you might wonder: what are the numbers? Thanks to Technorati, delivering numbers on a quarterly basis, here are the latest trends released and commented by Dave Sifry in his post The State of the Live Web last week: 70 million blogs are currently tracked About 120,000 new… Read more

  • WOMM: Marketing 2.0 lethal weapon

    One of the most critical dimension of Marketing 2.0 lies in Word of Mouth Marketing (WOMM). As defined in wikipedia: “it is a term used in the marketing and advertising industry to describe activities that companies undertake to generate personal recommendations as well as referrals for brand names, products and services.” WOMM in my opinion… Read more

  • Let’s support sales performance

    Several years ago I discovered Sergio Zyman in Paris when he was conferencing for his new book “The end of marketing as we know it“. He’s not bringing some rocket science to marketing but effectively highlights and helps us focus on the do’s and don’t of an effective marketing. As a matter of fact, he… Read more

  • Market segmentation to increase attitudinal loyalty

    I mentioned behavioral targeting recently on Marketing 2.0 as a way to increase marketing effectiveness. I wanted to come back on this topic in light of a datasheet that you can download from Omniture, to share with you a tip about successful segmentation as described in Wikipedia. “The requirements for successful segmentation are: homogeneity within… Read more

  • Web 2.0 goes mobile: 2.7 Billion phones out there

    As I was looking for some numbers to support my yesterday’s post, I found this very interesting one Communities Dominate Brands: Putting 2.7 billion in context: Mobile phone users, from authors of this Communities Dominate Brands book I didn’t read yet, providing interesting metrics to think about:“800 million cars, 850 million personal computers, 1.3 B… Read more