• Let’s support sales performance

    Several years ago I discovered Sergio Zyman in Paris when he was conferencing for his new book “The end of marketing as we know it“. He’s not bringing some rocket science to marketing but effectively highlights and helps us focus on the do’s and don’t of an effective marketing. As a matter of fact, he… Read more

  • Market segmentation to increase attitudinal loyalty

    I mentioned behavioral targeting recently on Marketing 2.0 as a way to increase marketing effectiveness. I wanted to come back on this topic in light of a datasheet that you can download from Omniture, to share with you a tip about successful segmentation as described in Wikipedia. “The requirements for successful segmentation are: homogeneity within… Read more

  • Web 2.0 goes mobile: 2.7 Billion phones out there

    As I was looking for some numbers to support my yesterday’s post, I found this very interesting one Communities Dominate Brands: Putting 2.7 billion in context: Mobile phone users, from authors of this Communities Dominate Brands book I didn’t read yet, providing interesting metrics to think about:“800 million cars, 850 million personal computers, 1.3 B… Read more

  • Mobile Marketing: use it carefully, but use it

    I was attending Ad Tech Paris yesterday, a good way to capture on-line advertising trends. Among other interesting sessions, I was appealed by the mobile advertising one called “Mobile advertising – the long and winding road” coordinated by the Mobile Entertainment Forum (MEF). Speakers, see picture from left to right, were Marc-Henri Magdelenat — Screentonic,… Read more

  • iPhone launch: rehearse what product introduction should be

    iPhone is out for Oscars. If you didn’t get a chance to see the movie on Apple homepage, have a look it here on Marketing 2.0 from YouTube.This movie — created by TBWA Media Arts Lab, Los Angeles (a unit of longtime Apple shop TBWA/Chiat/Day) — has been screened 3 times during the Oscar broadcast… Read more

  • More than 1Billion Internet users WW

    This is the kind of data you often need but do not have at hand. Internet users, defined here as someone who uses the Internet at least once per month, reached 1 Billion individuals in 2006 according to the ITU i.e. 17% of the world population. The US is still the leading market but China… Read more