• Google Gears: last mile to a 100% web based application world?

    In a meeting recently, in my new job at Sage, we were discussing with R&D about the client model in our new world. Interesting debate among specialists that are seeing the world through RIA (Rich Internet Application), RDA (Rich Desktop Application) and the fading 100% HTML or client/server models. It clearly shows we’ve been moving… Read more

  • Microsoft finally strikes back

    Even on holidays, I could not escape the news: Microsoft finally made its mind on how to enter the $125 billion Advertising Market, they acquired aQuantive on May 18th for $6 billion. Interestingly enough, not only do they acquire one of the most powerful web media buyer but they also acquire web design services through… Read more

  • Would you have Google as your middle man?

    First of all thanks to those of you asking me to write more often, much appreciated. One of the reason I didn’t write too much recently lies in the fact that I started to work in a new company and I’m overwhelmed with new information to absorb and categorize. I wish I had a Wiki… Read more

  • What business are we in: Software or advertising? Google latest news

    I just couldn’t help but coming back on Google (GOOG) latest news, accelerating innovation and dominance — read Google expands office software for more on businessweek.com — attacking both Yahoo and Microsoft at the same time : “Google announced Friday it would pay $3.1 billion to acquire ad-management technology company DoubleClick Inc….Google announced the acquisition… Read more

  • State of the Blogosphere

    The blogosphere is just expanding like crazy. But you might wonder: what are the numbers? Thanks to Technorati, delivering numbers on a quarterly basis, here are the latest trends released and commented by Dave Sifry in his post The State of the Live Web last week: 70 million blogs are currently tracked About 120,000 new… Read more

  • WOMM: Marketing 2.0 lethal weapon

    One of the most critical dimension of Marketing 2.0 lies in Word of Mouth Marketing (WOMM). As defined in wikipedia: “it is a term used in the marketing and advertising industry to describe activities that companies undertake to generate personal recommendations as well as referrals for brand names, products and services.” WOMM in my opinion… Read more