• Enterprise 2.0 is here to stay

    Fellow marketers, I’ve been away for quite some time, focusing on some quality time without a computer (can you believe that?). I’m back, energized and ready to roll! I wanted to open it up to a new topic, here on Marketing 2.0, that is keeping my team busy for quite some time now: Enterprise 2.0.… Read more

  • User-generated content spans interest across generations

    User-generated content and other web 2.0 trends, one would think, are mostly driven by teenagers and young adults. On the contrary. Here is an interesting research lead by Harrison Group (an independent research services firm) conducted from February through March 2007, showing that both the old and young generations enjoy reading magazines and are receptive… Read more

  • Who needs a PC? HP acquires Neoware for its thin Linux client technology

    Intelligence seems to take place on the network these days. What about this amazing breaking news of HP acquiring Neoware for $16.25 per share i.e. $214 million announced today. Check out the news.It strikes me as HP is the leading vendor in PCs and yet they place their bet on a thin client, but a… Read more

  • Online surpasses radio ads, user-generated content sites make more than $1.6 billion

    It’s been a while since we didn’t bend back on numbers. Here are some good news on the online ad spend for 2007, coming from emarketer.com, that I wanted to share with you. If you don’t want to read it all, here is a quick summary: eMarketer is raising its 2007 forecast from $19.5 billion… Read more

  • We’re moving from Desktop to Webtop

    “Microsoft and IBM executives Wednesday admitted feeling heat from Google now that the Web search giant is trying to make inroads into the enterprise market with its hosted suite of communication and collaboration tools.” says NetworkWorld. Desktop productivity suites — i.e. Microsoft and Open Office — are beginning to appear as legacy apps for younger… Read more

  • Widgets reach 21% of the WW internet audience n April

    Just a very quick one fellow marketers, I found out this number on AdvertisingAge and could not resist but share it with you. Widgets reached about 21% of the worldwide internet audience in April, ComScore — who started to track widgets usage accross the web — found. About 40% of widget use, or 81 million… Read more