• Software on tap: SaaS and ASP are really not the same

    I launched MS Word today, it’s 24 years old! Don’t you have enough? Don’t you think time has come for a new software paradigm. Do you like Word? What do you do in e-mail then? This industry has come to a conclusion that software could very well migrate to it’s editor servers. It started with… Read more

  • Technology’s 10 Most Mortifying Moments

    Just for fun, I could not resist but to share with you this article on Computer World Technology’s 10 Most Mortifying Moments. You probably remember all of them, but even if you do you’ll have a great laugh.Let’s just end the week like this. We’ll be back on more serious topics next week like what… Read more

  • Social Networking: the facebook mashup effect

    I’m a recent facebook user. I knew about facebook for quite a while but I thought, as probably most of you, that it was a youngster phenomena. I’m no longer a youngster if anyone in doubt out there 😉 . This comes as no surprise as Facebook was created in 2004 by Mark Zuckerberg, Harvard… Read more

  • Blogging future: leverage the long tail opportunity

    I’ve been spending an interesting afternoon at Apple Expo in Paris yesterday with my dear friend Christophe Ginisty. Beside being Apple’s PR, he’s also renowned for his blogging activity. He organized a debate about blogging future. Asking candid, or was it, questions about whether blogging is just a fading trend or a ramping up attitude.… Read more

  • 2007 major Marketing 2.0 trends

    We’re entering our last quarter of the year and we should be stepping back, before the final rush for ’07 revenue, to analyze this amazing year and its trends. Marketing, Business and the Web — Web 2.0 flavored of course — have never been more inter-weaved. This is why I called this Marketing 2.0 trends.Let… Read more

  • Customer equity to drive your marketing ROI

    During my Lotus years, I’ve been given the opportunity to meet Mike Zisman our CEO at the time. One of his statement stayed with me since then: “The purpose of any enterprise is to acquire new customers and retain existing ones. Product an services are only a means to that end.” It sounded a bit… Read more