• Online spending trends in B2B Marketing

    Just a quick one to be shared for those of you mostly in B2B marketing, as I do, and wonder how online media investments are evolving more specifically in this environment. Here are some projection from http://www.eMarketer.com in a report they’ve just released Marketing Online: Trends and Tactics. To be noted that according to this… Read more

  • IBM stumbles twice on its IT leadership, HP is the new King of IT

    This is what we could call a defining moment. IBM will stumble twice on its results this quarter. First, IBM (IBM) global revenue should be now slightly smaller than the one from HP (HPQ), check Link to HP passes IBM as IT leader. HP’s revenue for its 2006 fiscal is surging to $91.7 billion and… Read more

  • Study your competition on-line for free

    Studying your competition surely is an important part of your marketing activity. Now that a lot is happening on-line, there are very easy and cheap (FREE!) ways to do this on a regular basis. Let me highlight some interesting tools to do it. The very first thing to use, if you didn’t already, is to… Read more

  • Web 2.0 is not just a new user interface

    Following the Web 2.0 summit in San Francisco last week, lots have been said, lots have been written and lots have been exchanged. We can now grasp that this energy and enthusiasm level surge is not some temporary fad but probably the matured revival of what used to be called the bubble, not even preceding… Read more

  • Java goes open source today

    I usually do not comment on Sun’s marketing or activity here in Marketing 2.0, but today is an exception. Today is a major milestone in the software industry as Sun fulfills its promise and open sources all of its key Java implementations using General Public Licence (GPL), the licence used by the Linux community. Sun… Read more

  • Do you master Marketing 2.0 metrics?

    Dear fellow marketers, this is the time to check if you’re on top of all the trendy acronyms that one must master to deal with the new media. Here is an interesting list I submit to your expertise: CTR: Click-thru rate CPM: Cost per thousand CPC: Cost per click Conversion Rate ROAS: Return on ad… Read more