• Web 2.0 is not just a new user interface

    Following the Web 2.0 summit in San Francisco last week, lots have been said, lots have been written and lots have been exchanged. We can now grasp that this energy and enthusiasm level surge is not some temporary fad but probably the matured revival of what used to be called the bubble, not even preceding… Read more

  • Java goes open source today

    I usually do not comment on Sun’s marketing or activity here in Marketing 2.0, but today is an exception. Today is a major milestone in the software industry as Sun fulfills its promise and open sources all of its key Java implementations using General Public Licence (GPL), the licence used by the Linux community. Sun… Read more

  • Do you master Marketing 2.0 metrics?

    Dear fellow marketers, this is the time to check if you’re on top of all the trendy acronyms that one must master to deal with the new media. Here is an interesting list I submit to your expertise: CTR: Click-thru rate CPM: Cost per thousand CPC: Cost per click Conversion Rate ROAS: Return on ad… Read more

  • Do you measure buzz about your brand on blogs?

    Buzz Trends is something hard to measure. Marketing 2.0 is no exception to the marketing ROI demand we are all increasingly facing. If you don’t, that should be a sign that your job is at risk 😉 Most of you are probably already using Technorati trends and Google trends to have a feel for it… Read more

  • Social Network ad spending grows rapidly to $900M

    Latest numbers tracked by eMarketer.com are showing that Marketing 2.0 is ramping up more rapidly than expected. This new 2007 Ad spending forecast, totaling $865M specifically in Social Networking ad, is far bigger than the last $280M estimate for 2006, still coming from eMarketer. This is pretty much in line with the 2010 forecasted $1.8… Read more

  • Heads-up: Yahoo to combine with AOL?

    Following my last post, just a quick heads-up note on Yahoo (YHOO) rebound. Apparently things are moving in the right direction again for Yahoo , reports Business Week, as Merrill Lynch changed their rating. The stock rose 3.3% in one day. Assumptions are mixed from a possible AOL acquisition, Project Panama, designed to better match… Read more