• Google rides the wave, Microsoft follows, Yahoo is in pain

    Following our question about where Microsoft business model was going – read Hey Microsoft, are you becoming Googled? – and now that all 3 Internet titans have published their quarterly results, let’s stop for a while and understand who is ahead of the curve. Assuming financial analysts and investors are doing their due diligence properly,… Read more

  • Hey Microsoft, are you becoming Googled?

    I attended yesterday an event in Paris entitled “Interactive Marketing: future is in our hand”, co-organized by Microsoft and the media planning group MPG . The fact that Microsoft is putting some effort to address the communication specialists and advertising agencies, is a clear signal that Steve Ballmer’s statement about the advertising business – see… Read more

  • Web 2.0 is about collaboration, not technology

    Buzz words can be true enemies. When I talk about Web 2.0, sometimes at length, a lot of debating takes place on a number of topics before I finally ask: “But what does Web 2.0 mean to you?“. Let me save you the clueless faces and the typical “you know, web 2.0” reinforced by a… Read more

  • Watch advertising and make money

    We discussed here several times how advertising could be the revenue stream allowing for free software, free music or free video. In an interesting statement, Microsoft highlights how far larger is the advertising opportunity compared to the software one world-wide. “Our close partnership with the ad community is extremely important to us as we evolve… Read more

  • Michael Dell launches Dell 2.0

    We have a tendency to highlight the negative when we report on news, maybe badly educated by the media. I wanted to come back on the Dell story once again to find out how was doing our flagship leader of the don’t get Dell’d syndrome. First of all, let’s do a reality check on the… Read more

  • SEO: Top Marketing Tactic ROI

    Search marketing has emerged as a powerful way to accelerate Marketing ROI together with brand awareness in the recent years. With user generated content and Web 2.0 fueling Marketing 2.0, search engine optimization (SEO) is considered now as the top Marketing Tactic. This recent survey published by MarketingSherpa, demonstrates it more clearly out of 3,053… Read more