• SEO: Top Marketing Tactic ROI

    Search marketing has emerged as a powerful way to accelerate Marketing ROI together with brand awareness in the recent years. With user generated content and Web 2.0 fueling Marketing 2.0, search engine optimization (SEO) is considered now as the top Marketing Tactic. This recent survey published by MarketingSherpa, demonstrates it more clearly out of 3,053 Read more

  • US online advertising grow 37%

    Out of a busy week for me, I wanted to share these numbers released by IAB and PwC about Online advertising investment in the US for the first half of 2006. The US online advertising spend over H1 2006 totaled $7.9 Billions growing 37% from H1 2005, exceeding for the first time $4 Billions in Read more

  • Are you a web 2.0 winner?

    Last week in San Francisco took place an interesting event “The Future of Web Apps” gathering renown speakers to understand what was underpinning successful web businesses. A good friend who recently joined one of the most promising emerging Web 2.0 players, Netvibes, highlighted Mike Arrington’s pitch about “What’s next for web apps: building tomorrow’s Flickr”. Read more

  • "iPod ready": a new marketing gimmick

    I went to Apple Expo on Friday. I missed the Mac ecosystem for long and it was refreshing to feel this relaxed vibe again. One could smell creativity, innovation and fun everywhere. I was impressed with the amount of business generated around iPod, up to the car manufacturer clearly using this European event to promote Read more

  • Sponsored Links allows Free Software

    I was attending yesterday a comprehensive conference in Paris about e-commerce, looking for a solid update on e-marketing techniques. All major players in the on-line industry were represented – Yahoo, eBay, Google, and Microsoft – and the Internet Advertising Bureau (IAB) shared with us the latest development of on-line consumers behavior. To let you discover Read more

  • Marketing 2.0 manifesto early draft?

    I was thinking of starting a Marketing 2.0 manifesto many times, with your help and feedback of course, but I guess this will take some time. As I was reading Guy Kawasaki’s blog I found out a pretty good start, at least for small businesses, inspired by Ilana DeBare of the San Francisco Chronicle with Read more