• Watch advertising and make money

    We discussed here several times how advertising could be the revenue stream allowing for free software, free music or free video. In an interesting statement, Microsoft highlights how far larger is the advertising opportunity compared to the software one world-wide. “Our close partnership with the ad community is extremely important to us as we evolve… Read more

  • Michael Dell launches Dell 2.0

    We have a tendency to highlight the negative when we report on news, maybe badly educated by the media. I wanted to come back on the Dell story once again to find out how was doing our flagship leader of the don’t get Dell’d syndrome. First of all, let’s do a reality check on the… Read more

  • SEO: Top Marketing Tactic ROI

    Search marketing has emerged as a powerful way to accelerate Marketing ROI together with brand awareness in the recent years. With user generated content and Web 2.0 fueling Marketing 2.0, search engine optimization (SEO) is considered now as the top Marketing Tactic. This recent survey published by MarketingSherpa, demonstrates it more clearly out of 3,053… Read more

  • US online advertising grow 37%

    Out of a busy week for me, I wanted to share these numbers released by IAB and PwC about Online advertising investment in the US for the first half of 2006. The US online advertising spend over H1 2006 totaled $7.9 Billions growing 37% from H1 2005, exceeding for the first time $4 Billions in… Read more

  • Are you a web 2.0 winner?

    Last week in San Francisco took place an interesting event “The Future of Web Apps” gathering renown speakers to understand what was underpinning successful web businesses. A good friend who recently joined one of the most promising emerging Web 2.0 players, Netvibes, highlighted Mike Arrington’s pitch about “What’s next for web apps: building tomorrow’s Flickr”.… Read more

  • "iPod ready": a new marketing gimmick

    I went to Apple Expo on Friday. I missed the Mac ecosystem for long and it was refreshing to feel this relaxed vibe again. One could smell creativity, innovation and fun everywhere. I was impressed with the amount of business generated around iPod, up to the car manufacturer clearly using this European event to promote… Read more