• Advertising 2.0 bridging the digital divide?

    As you’re reading this blog, you’re probably a “Heavy Internet User” (HIU) i.e. someone who has accessed the Web at least 11 times in the previous seven days as close to 100 million people in the US, or about one-third of the country’s population. Don’t start calling your mom telling her you’re part of a Read more

  • Being a hero at Dell?

    Just back from a very relaxing week, I wanted to give you a quick heads-up on this interesting “Dark Days at Dell” Business Week article. It reinforces our analysis that something geared reverse to customer satisfaction was happening, infringing many Marketing 2.0 basic rules. Refer to Marketing 2.0 mistakes: Dell and AOL in turmoil and Read more

  • Take care of Marketing 2.0 for a week

    Fellow marketers, I’ll be away from computers and the Internet for a week and I will be taking no marketing books with me – yes I can leave without it 😉 So I’m leaving this blog for you to take care of Marketing 2.0 while I’m enjoying some sun in the real world. I’m sure Read more

  • Marketing 2.0 mistakes: Dell and AOL in turmoil

    I could not resist to highlight the Dell exploding batteries sequel. As probably most of you could not miss, Dell has decided to recall 4.1 Millions of its products, at Sony’s expense though. As we discussed here previously, the consequences of such a flaw could be devastating. Imagine a poor Dell customer working on a Read more

  • Web 2.0 brands: half U.S. Top 10 fastest growing web brands

    Back in Paris, I’m writing this new post from the just released Windows Live Writer, beta version, released on Sunday by Microsoft. Though I’m blogging on blogger, I’m able to retrieve posts and create draft and hopefully publish – I’ll discover this in a minute when I’ll hit the Publish button 😉 I wanted to Read more

  • Marketing 2.0: giving up control to gain control ?

    Fellow Marketers, I’m taking a break in South of France in a very nice region close to Toulouse. If you’ve never been here, I encourage you to plan for a trip here: great landscape, great people, and great food. Plan for it, trust me! As a matter of fact, I won’t be blogging that much Read more