• Sponsored Links allows Free Software

    I was attending yesterday a comprehensive conference in Paris about e-commerce, looking for a solid update on e-marketing techniques. All major players in the on-line industry were represented – Yahoo, eBay, Google, and Microsoft – and the Internet Advertising Bureau (IAB) shared with us the latest development of on-line consumers behavior. To let you discover… Read more

  • Marketing 2.0 manifesto early draft?

    I was thinking of starting a Marketing 2.0 manifesto many times, with your help and feedback of course, but I guess this will take some time. As I was reading Guy Kawasaki’s blog I found out a pretty good start, at least for small businesses, inspired by Ilana DeBare of the San Francisco Chronicle with… Read more

  • Advertising 2.0 bridging the digital divide?

    As you’re reading this blog, you’re probably a “Heavy Internet User” (HIU) i.e. someone who has accessed the Web at least 11 times in the previous seven days as close to 100 million people in the US, or about one-third of the country’s population. Don’t start calling your mom telling her you’re part of a… Read more

  • Being a hero at Dell?

    Just back from a very relaxing week, I wanted to give you a quick heads-up on this interesting “Dark Days at Dell” Business Week article. It reinforces our analysis that something geared reverse to customer satisfaction was happening, infringing many Marketing 2.0 basic rules. Refer to Marketing 2.0 mistakes: Dell and AOL in turmoil and… Read more

  • Take care of Marketing 2.0 for a week

    Fellow marketers, I’ll be away from computers and the Internet for a week and I will be taking no marketing books with me – yes I can leave without it 😉 So I’m leaving this blog for you to take care of Marketing 2.0 while I’m enjoying some sun in the real world. I’m sure… Read more

  • Marketing 2.0 mistakes: Dell and AOL in turmoil

    I could not resist to highlight the Dell exploding batteries sequel. As probably most of you could not miss, Dell has decided to recall 4.1 Millions of its products, at Sony’s expense though. As we discussed here previously, the consequences of such a flaw could be devastating. Imagine a poor Dell customer working on a… Read more