• AOL: free might be the answer to avoid getting Dell’d

    Another big brand is jumping in the Free is good for our marketing syndrome. Time Warner (TWX) just announced yesterday that AOL will offer its e-mail and web services for free. The goal is to move heavily to a pure advertising revenue and stop the subscribers churn: they’ve been loosing 30% of their 26.7 million Read more

  • Traditional marketing is at risk, US Q1 spend plummets

    Fellow marketers this is serious news. We need to react strongly and bring back CEOs and their staff confidence in marketing – especially in marketing 2.0- up again. According to Blackfriars recent announcement, US Companies did spend 54% less in Q1 than budgeted. Their Q1 index was the lowest in two years and the spending Read more

  • Is your brand relevant on line? Is Branding 2.0 born yet?

    So what if you thought you did a wonderful job as a professional marketer at building your brand – Interbrand numbers published in Business Week would show, right ? And what if you suddenly discover this is not so true on-line, especially with the advent of Web 2.0? I can see this look in your Read more

  • Don’t you ever get Dell’d! chapter 2

    We discussed here how ignoring voice of customers (VOC), especially nowadays with blogs and other users generated media, could influence a company’s stock value. I focused part of the discussion about Dell’s experience in suffering negative hype from the blogosphere, a good example being Jeff Jarvis blog’s Dell category. I ended suggesting to CEOs to Read more

  • Blogs, Webinar and Free: best rated tactics for quality demand creation

    Generating buzz seems to be the holy grail quest for marketers nowadays. But when comes the time to report to your management “how did it go?”, we’re expected to show some business opportunities, leads, and influencers logged into our tracking systems The number of seminar attendees won’t make it anymore. ROI, dashboards and key success Read more

  • User-Generated Marketing (UGM): fad, buzz word or core to Marketing 2.0 ?

    Aren’t you blasé in front of the constant coined terms alluvion attached to marketers discovering new ideas. So here is a new one: User-Generated Marketing a.k.a. UGM – it even has its own acronym! iMedia Connection reports on what advertisers say about UGM. I get the impression, when reading these lines, that most of them Read more