• Take care of Marketing 2.0 for a week

    Fellow marketers, I’ll be away from computers and the Internet for a week and I will be taking no marketing books with me – yes I can leave without it 😉 So I’m leaving this blog for you to take care of Marketing 2.0 while I’m enjoying some sun in the real world. I’m sure… Read more

  • Marketing 2.0 mistakes: Dell and AOL in turmoil

    I could not resist to highlight the Dell exploding batteries sequel. As probably most of you could not miss, Dell has decided to recall 4.1 Millions of its products, at Sony’s expense though. As we discussed here previously, the consequences of such a flaw could be devastating. Imagine a poor Dell customer working on a… Read more

  • Web 2.0 brands: half U.S. Top 10 fastest growing web brands

    Back in Paris, I’m writing this new post from the just released Windows Live Writer, beta version, released on Sunday by Microsoft. Though I’m blogging on blogger, I’m able to retrieve posts and create draft and hopefully publish – I’ll discover this in a minute when I’ll hit the Publish button 😉 I wanted to… Read more

  • Marketing 2.0: giving up control to gain control ?

    Fellow Marketers, I’m taking a break in South of France in a very nice region close to Toulouse. If you’ve never been here, I encourage you to plan for a trip here: great landscape, great people, and great food. Plan for it, trust me! As a matter of fact, I won’t be blogging that much… Read more

  • AOL: free might be the answer to avoid getting Dell’d

    Another big brand is jumping in the Free is good for our marketing syndrome. Time Warner (TWX) just announced yesterday that AOL will offer its e-mail and web services for free. The goal is to move heavily to a pure advertising revenue and stop the subscribers churn: they’ve been loosing 30% of their 26.7 million… Read more

  • Traditional marketing is at risk, US Q1 spend plummets

    Fellow marketers this is serious news. We need to react strongly and bring back CEOs and their staff confidence in marketing – especially in marketing 2.0- up again. According to Blackfriars recent announcement, US Companies did spend 54% less in Q1 than budgeted. Their Q1 index was the lowest in two years and the spending… Read more