• Beer goes open source and Free ! Marketing 2.0 is here

    http://video.google.com/googleplayer.swf?docId=5606324897099206578 A short clip from the 2006 Creative Commons iSummit in Rio de Janeiro. Watch Minister of Culture and musical legend Gilberto Gil toast to Creative Commons with the specially brewed, Danish “Free Beer.”Some Rights Reserved. Available under the Creative Commons Attribution License (Brazil) 2.5. We discussed here about the open source in software as Read more

  • Did brand positioning change with Web 2.0 ?

    Coming back on how Dell is managing its customer service and the negative buzz happening in the U.S.- see Don’t you ever get Dell’d – , marketers should consider these emerging opinion bloggers as a clear indication of a brand perception shift and act upon it. As Business Week is reporting, Dell strategy is shifting Read more

  • Today it’s Bastille Day, let’s share

    Today is Bastille day in Paris. I’m lucky enough to enjoy the beauty of this city at night, especially yesterday night when fireworks gave the Eiffel Tower a special touch. So let’s take a break and enjoy Flickr, one of the most remarkable Web 2.0 killer app not only because of the contributions volume it Read more

  • Free is good for our business Mr CEO

    As I was highlighting in Web 2.0 goes world wide, the hype and laser speed explosion of Web 2.0 in the US is now widely making it in Europe. Here is an interesting first edition of The Next Web conference that took place in Amsterdam last week – July 7 – reinforcing my claim. No Read more

  • Don’t you ever get Dell’d !

    Reading an article about a day in the life of Michael Dell – I know that kind of curiosity is really not to be outlined in our professional serious world, but hey, this is a blog – I discovered that quote from Michael Dell : “Our business model gives us fresh input from our customers Read more

  • Customers as co-innovators in Marketing ?

    As the Web 2.0 paves the way for customers to express directly their needs, behaviors, product usage, and desires, and as product innovation is center stage in many industries, I found this question to become front stage nowadays. As you can see from Forrester study among marketing executives back in 2005, capturing customer needs was Read more