• Don’t you ever get Dell’d !

    Reading an article about a day in the life of Michael Dell – I know that kind of curiosity is really not to be outlined in our professional serious world, but hey, this is a blog – I discovered that quote from Michael Dell : “Our business model gives us fresh input from our customers… Read more

  • Customers as co-innovators in Marketing ?

    As the Web 2.0 paves the way for customers to express directly their needs, behaviors, product usage, and desires, and as product innovation is center stage in many industries, I found this question to become front stage nowadays. As you can see from Forrester study among marketing executives back in 2005, capturing customer needs was… Read more

  • Marketing Myopa and Web 2.0

    Theodore Levitt died last week at 81. For all of us reading HBR about marketing, this is probably as a period closing as the recent loss of Peter Drucker for management. I don’t know what your reaction is when you receive such a headline, but I naturally go back to my library and start to… Read more

  • Web 2.0 goes world-wide

    This is the week break. Isn’t it the right time to think about what we’ve achieved during the first half of this year. What did we change in the way we execute marketing ? Did we learn new things ? To me this 2006 H1 has been really the time for Web 2.0 to enter… Read more