• Marketing Myopa and Web 2.0

    Theodore Levitt died last week at 81. For all of us reading HBR about marketing, this is probably as a period closing as the recent loss of Peter Drucker for management. I don’t know what your reaction is when you receive such a headline, but I naturally go back to my library and start to Read more

  • Web 2.0 goes world-wide

    This is the week break. Isn’t it the right time to think about what we’ve achieved during the first half of this year. What did we change in the way we execute marketing ? Did we learn new things ? To me this 2006 H1 has been really the time for Web 2.0 to enter Read more