AI in CRM isn’t a mega‑project. Here’s how SMBs get quick wins: data hygiene, task‑specific agents, and human moments that matter.
The AI B2B Sales & Marketing Transformation Imperative: Closing the Gap Between Innovation and Adoption
AI is revolutionizing B2B sales and marketing, but the gap between innovation and adoption remains a major challenge. This blog explores how leaders can bridge this divide, leverage AI to enhance—not replace—human potential, and implement strategic workforce transformation. Discover insights from Numeum Camp 2025, real-world case studies, and actionable strategies to drive AI adoption successfully.
2024: A Year of Growth, Innovation, and Purpose
2024 was a year of transformative growth and innovation for Emmanuel Obadia & Partners. From leveraging JTBD and OKRs to drive customer-centric strategies and organizational alignment to embracing the power of Generative AI and ABM, this year’s journey has been marked by collaboration, learning, and impactful change. Discover key insights and reflections that shaped our success.
Did you like digital transformation? You’ll love the sustainability impact revolution!
"If you liked the recent acceleration of digital transformation, raise your hand." I often use this question in opening my keynotes about transformation and innovation. Apart from my ex-colleagues in the Big Tech industry, loving the revenue growth associated with it, most established companies' business leaders did not. The reason is quite simple, it was … Continue reading Did you like digital transformation? You’ll love the sustainability impact revolution!
Sales & Marketing Alignment: It takes two to Tango! 1st Step: Markets change faster than Organizations
Sales & Marketing Alignment: It takes two to Tango! Markets change faster than Organizations. Buying Journey changed, B2ME customer experience,
How a new wave of machine learning will impact today’s enterprise | VentureBeat | #AI
#AI and #MachineLearning should be now taken seriously at various levels of IT supporting businesses, especially in the context of digital transformation. Read more about that in this short article from VentureBeat. Advances in deep learning and other machine learning algorithms are currently causing a tectonic shift in the technology landscape. Technology behemoths like … Continue reading How a new wave of machine learning will impact today’s enterprise | VentureBeat | #AI
UK’s Tide raises $14M to challenge big banks with a mobile-first service for SMBs #digitalTransformation
"Europe has seen a large wave of startup banks pop up in the last few years — companies like N26, Atom and Monzo that are taking on the big incumbents by creating faster and cheaper services for a new class of consumers as they grow up and enter the working world" More on techcrunch
Emmanuel Obadia & Partners | Transform & Innovate 