Customer-centric strategy – Emmanuel Obadia & Partners

In the fast-evolving world of B2B marketing, isolated campaigns have become a relic of the past. Buyers today demand seamless, personalized interactions across their journey—expectations that one-off marketing efforts simply can't meet. In this post, I explore why the future of B2B marketing hinges on integrated, customer-centric approaches. We'll discuss the failures of isolated campaigns, the necessity of always-on engagement, and the power of end-to-end strategies that genuinely nurture relationships from awareness to advocacy. Drawing from my experience leading successful campaigns at Oracle, this piece demonstrates how integrated campaigns not only improve metrics but also build meaningful, long-term connections. Dive in to understand why customer-centric marketing is the game changer your strategy needs.

The Death of Traditional Marketing: The CMO's New Role as Chief Growth Officer The role of the CMO has evolved far beyond managing marketing campaigns. Today’s CMO is stepping into the spotlight as the Chief Growth Officer, driving business transformation through the GROW framework: Guardian of the Brand, Reflect the Customer, Offer Excellence, and Win with Disruptive Innovation. More than ever, CMOs are taking their place at the executive table, influencing strategic decisions alongside CEOs and CFOs. In this post, I break down how CMOs can master these four essential roles to lead growth and cement their influence in the executive committee. If you're ready to move beyond traditional marketing and become a true driver of business success, this is the roadmap you've been waiting for.