Online Ads more effective than TV for offline CPG Sales growth and brand building: +9%

A recent study published by ComScore and its research partner dunnhumbyUSA, shows that consistent online advertising can actually lift retail sales in the CPG industry by 9% over a 3 months period and contribute more to brand building than TV ads (+8% over a 12 months period according to an Information Resources, Inc. report.)."These early … Continue reading Online Ads more effective than TV for offline CPG Sales growth and brand building: +9%

Do you see the elephant?

http://cl1.clipster.ws/sf/flashcount.php?a=lp&cpath=DSG20080070070&cfile=elephant01_00&cid=4&pid=0You know I usually never discuss matters directly relating to the company I work for, but today I need to make an exception.I was fortunate enough to participate to the public launch of Sage ERP X3 in Germany. Kudos to the team! Big milestone in our expansion, well prepared, executed with fun.So here is why … Continue reading Do you see the elephant?

2007 major Marketing 2.0 trends

We're entering our last quarter of the year and we should be stepping back, before the final rush for '07 revenue, to analyze this amazing year and its trends. Marketing, Business and the Web -- Web 2.0 flavored of course -- have never been more inter-weaved. This is why I called this Marketing 2.0 trends.Let … Continue reading 2007 major Marketing 2.0 trends

Do you measure buzz about your brand on blogs?

Buzz Trends is something hard to measure. Marketing 2.0 is no exception to the marketing ROI demand we are all increasingly facing. If you don't, that should be a sign that your job is at risk 😉 Most of you are probably already using Technorati trends and Google trends to have a feel for it … Continue reading Do you measure buzz about your brand on blogs?

Social Network ad spending grows rapidly to $900M

Latest numbers tracked by eMarketer.com are showing that Marketing 2.0 is ramping up more rapidly than expected. This new 2007 Ad spending forecast, totaling $865M specifically in Social Networking ad, is far bigger than the last $280M estimate for 2006, still coming from eMarketer. This is pretty much in line with the 2010 forecasted $1.8 … Continue reading Social Network ad spending grows rapidly to $900M