Web 2.0 is about collaboration, not technology

Buzz words can be true enemies. When I talk about Web 2.0, sometimes at length, a lot of debating takes place on a number of topics before I finally ask: "But what does Web 2.0 mean to you?". Let me save you the clueless faces and the typical "you know, web 2.0" reinforced by a … Continue reading Web 2.0 is about collaboration, not technology

Is your brand relevant on line? Is Branding 2.0 born yet?

So what if you thought you did a wonderful job as a professional marketer at building your brand - Interbrand numbers published in Business Week would show, right ? And what if you suddenly discover this is not so true on-line, especially with the advent of Web 2.0? I can see this look in your … Continue reading Is your brand relevant on line? Is Branding 2.0 born yet?

Did brand positioning change with Web 2.0 ?

Coming back on how Dell is managing its customer service and the negative buzz happening in the U.S.- see Don't you ever get Dell'd - , marketers should consider these emerging opinion bloggers as a clear indication of a brand perception shift and act upon it. As Business Week is reporting, Dell strategy is shifting … Continue reading Did brand positioning change with Web 2.0 ?

Don’t you ever get Dell’d !

Reading an article about a day in the life of Michael Dell - I know that kind of curiosity is really not to be outlined in our professional serious world, but hey, this is a blog - I discovered that quote from Michael Dell : "Our business model gives us fresh input from our customers … Continue reading Don’t you ever get Dell’d !