So what if you thought you did a wonderful job as a professional marketer at building your brand - Interbrand numbers published in Business Week would show, right ? And what if you suddenly discover this is not so true on-line, especially with the advent of Web 2.0? I can see this look in your … Continue reading Is your brand relevant on line? Is Branding 2.0 born yet?
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Don’t you ever get Dell’d! chapter 2
We discussed here how ignoring voice of customers (VOC), especially nowadays with blogs and other users generated media, could influence a company's stock value. I focused part of the discussion about Dell's experience in suffering negative hype from the blogosphere, a good example being Jeff Jarvis blog's Dell category. I ended suggesting to CEOs to … Continue reading Don’t you ever get Dell’d! chapter 2
Blogs, Webinar and Free: best rated tactics for quality demand creation
Generating buzz seems to be the holy grail quest for marketers nowadays. But when comes the time to report to your management "how did it go?", we're expected to show some business opportunities, leads, and influencers logged into our tracking systems The number of seminar attendees won't make it anymore. ROI, dashboards and key success … Continue reading Blogs, Webinar and Free: best rated tactics for quality demand creation
User-Generated Marketing (UGM): fad, buzz word or core to Marketing 2.0 ?
Aren't you blasé in front of the constant coined terms alluvion attached to marketers discovering new ideas. So here is a new one: User-Generated Marketing a.k.a. UGM - it even has its own acronym! iMedia Connection reports on what advertisers say about UGM. I get the impression, when reading these lines, that most of them … Continue reading User-Generated Marketing (UGM): fad, buzz word or core to Marketing 2.0 ?
Beer goes open source and Free ! Marketing 2.0 is here
http://video.google.com/googleplayer.swf?docId=5606324897099206578A short clip from the 2006 Creative Commons iSummit in Rio de Janeiro. Watch Minister of Culture and musical legend Gilberto Gil toast to Creative Commons with the specially brewed, Danish "Free Beer."Some Rights Reserved. Available under the Creative Commons Attribution License (Brazil) 2.5.We discussed here about the open source in software as a new … Continue reading Beer goes open source and Free ! Marketing 2.0 is here
Did brand positioning change with Web 2.0 ?
Coming back on how Dell is managing its customer service and the negative buzz happening in the U.S.- see Don't you ever get Dell'd - , marketers should consider these emerging opinion bloggers as a clear indication of a brand perception shift and act upon it. As Business Week is reporting, Dell strategy is shifting … Continue reading Did brand positioning change with Web 2.0 ?
Today it’s Bastille Day, let’s share
Today is Bastille day in Paris. I'm lucky enough to enjoy the beauty of this city at night, especially yesterday night when fireworks gave the Eiffel Tower a special touch. So let's take a break and enjoy Flickr, one of the most remarkable Web 2.0 killer app not only because of the contributions volume it … Continue reading Today it’s Bastille Day, let’s share
Emmanuel Obadia & Partners | Transform & Innovate 