Just a quick one to be shared for those of you mostly in B2B marketing, as I do, and wonder how online media investments are evolving more specifically in this environment. Here are some projection from http://www.eMarketer.com in a report they've just released Marketing Online: Trends and Tactics. To be noted that according to this … Continue reading Online spending trends in B2B Marketing
My Blog
IBM stumbles twice on its IT leadership, HP is the new King of IT
This is what we could call a defining moment. IBM will stumble twice on its results this quarter. First, IBM (IBM) global revenue should be now slightly smaller than the one from HP (HPQ), check Link to HP passes IBM as IT leader. HP's revenue for its 2006 fiscal is surging to $91.7 billion and … Continue reading IBM stumbles twice on its IT leadership, HP is the new King of IT
Study your competition on-line for free
Studying your competition surely is an important part of your marketing activity. Now that a lot is happening on-line, there are very easy and cheap (FREE!) ways to do this on a regular basis. Let me highlight some interesting tools to do it. The very first thing to use, if you didn't already, is to … Continue reading Study your competition on-line for free
Web 2.0 is not just a new user interface
Following the Web 2.0 summit in San Francisco last week, lots have been said, lots have been written and lots have been exchanged. We can now grasp that this energy and enthusiasm level surge is not some temporary fad but probably the matured revival of what used to be called the bubble, not even preceding … Continue reading Web 2.0 is not just a new user interface
Java goes open source today
I usually do not comment on Sun's marketing or activity here in Marketing 2.0, but today is an exception. Today is a major milestone in the software industry as Sun fulfills its promise and open sources all of its key Java implementations using General Public Licence (GPL), the licence used by the Linux community. Sun … Continue reading Java goes open source today
Do you master Marketing 2.0 metrics?
Dear fellow marketers, this is the time to check if you're on top of all the trendy acronyms that one must master to deal with the new media. Here is an interesting list I submit to your expertise: CTR: Click-thru rate CPM: Cost per thousand CPC: Cost per click Conversion Rate ROAS: Return on ad … Continue reading Do you master Marketing 2.0 metrics?
Do you measure buzz about your brand on blogs?
Buzz Trends is something hard to measure. Marketing 2.0 is no exception to the marketing ROI demand we are all increasingly facing. If you don't, that should be a sign that your job is at risk 😉 Most of you are probably already using Technorati trends and Google trends to have a feel for it … Continue reading Do you measure buzz about your brand on blogs?
Emmanuel Obadia & Partners | Transform & Innovate 