The Jobs-to-be-Done (JTBD) framework and strategic pricing are vital for SaaS companies to develop targeted solutions, resonant messaging, and compelling value propositions. By understanding core customer needs, companies can align product features and pricing models, creating meaningful connections and driving sustainable growth. Pricing strategies including value-based pricing, tiered pricing, freemium models, outcome-driven pricing, and dynamic pricing can maximize revenue potential and customer satisfaction. Successful implementation of these strategies is exemplified by companies like Slack and HubSpot.
Less is More: How Top CMOs are Rewriting the Rules of Marketing in 2024 with AI
Discover how top CMOs are navigating budget constraints in 2024 by leveraging AI and strategic resource allocation. Learn about the latest trends, challenges, and innovative approaches that are reshaping the marketing landscape in this era of less.
Top 10 SaaS Go-To-Market Mistakes: A Founder’s Guide to Success
A critical mistake founders make is hiring a VP of Sales who cannot independently demo the product from day one - if they need an engineer or solutions architect to run the demo, do not make that hire. Other pitfalls include misaligning marketing hires like bringing on product marketers expecting them to drive demand gen, founders exiting sales prematurely even with an experienced sales leader, slashing marketing budgets to zero which starves the pipeline, ignoring disruptive AI trends that competitors are embracing, prioritizing short-term profitability over maintaining a growth rate above 30%, hiring fractional or bitter talent lacking full commitment, hiring for prestigious logos over true startup skills fit, expecting instant ROI from longer-term marketing efforts like brand building, and turning customer success into an upsell team at the expense of retention and satisfaction
Embracing 2024: A Year of Transformation and Innovation
Happy New Year to all my readers! As we welcome 2024, I find myself reflecting on the past year’s journey - a blend of achievements, learnings, and new beginnings. In this blog post, I want to share these reflections with you, and also unveil some exciting plans for the year ahead. https://youtu.be/0MPRrMhq-hU?si=FNd9_U91rSS34CEM Reflecting on 2023 … Continue reading Embracing 2024: A Year of Transformation and Innovation
Harnessing the Power of ChatGPT in Crafting Stellar OKRs: a B2B Tech Consultancy example
In the intricate tapestry of the business landscape, setting objectives that are both visionary and actionable is paramount. Enter OKRs - Objectives and Key Results - the framework that’s revolutionizing goal-setting from Silicon Valley startups to established multinational corporations, as I illustrated with the Google Chrome example here. But as many businesses have discovered, crafting … Continue reading Harnessing the Power of ChatGPT in Crafting Stellar OKRs: a B2B Tech Consultancy example
Eclipsing Product-Centricity: Your Guide to Thriving in the Age of the Customer
Discover why being product-centric is a game of the past. This thought-provoking article uncovers how customer-centricity offers the winning strategy for businesses today, diving into key methods for understanding and meeting customer needs for sustainable success. Let's navigate the age of the customer together.
McKinsey’s Wake-Up Call: 10 Shifts That Could Make or Break Your Business
In a rapidly evolving business world, is your organization prepared to navigate the future? McKinsey's recent 'State of Organizations' report unveils crucial insights into the transformations impacting businesses worldwide. With only half of organizations feeling ready for future shocks, the report highlights the urgency of agility, resilience, and leadership development. Dive into our analysis to uncover the strategies employed by successful 'beacon organizations,' the roadblocks hampering progress, and the game-changing role of AI and hybrid work models in shaping the future of organizations. Are you ready to adapt and thrive in this dynamic landscape?
Emmanuel Obadia & Partners | Transform & Innovate 