Emmanuel Obadia Digital Marketing

Boost Engagement with Influencer Marketing: 6 Examples of B2C Brands incl. SMB #ContentMarketing

When thinking of influencers, we are inclined to think about very visible opinion makers or celebrities. Well think again! Here are 6 real life stories, brought by Julius, about brands leveraging anonymous influencers that helped them get a real boost in engagement in B2C. It's always to me the best way to get to things: … Continue reading Boost Engagement with Influencer Marketing: 6 Examples of B2C Brands incl. SMB #ContentMarketing

Emmanuel Obadia Demand Generation

What Salespeople Need to Know About the New B2B Landscape

Forget the funnel and the classic AIDA model, what a colleague of mine describes as "disrupt the linearity", buyer's journey aren't linear anymore.  It's about being closely aligned between sales and marketing, in a smart and adaptable combination of in person and on line relevant activities, of course customer obsessed. It's no longer an "OR", … Continue reading What Salespeople Need to Know About the New B2B Landscape

Emmanuel Obadia Digital Marketing, Marketing

3 Pre-Suasion Strategies for Better #ContentMarketing

Content marketing is of course catching all marketers attention, so I actually found this post interesting as more of this persuasion "science" could improve seriously your impact and your audience engagement. Feel free to share your experience as a comment to post. Have a great day! "How can you get more conversions and prompt your … Continue reading 3 Pre-Suasion Strategies for Better #ContentMarketing