Emmanuel Obadia AI, Digital Marketing, Marketing, OKRs, Our Blog

Harnessing the Power of ChatGPT in Crafting Stellar OKRs: a B2B Tech Consultancy example

In the intricate tapestry of the business landscape, setting objectives that are both visionary and actionable is paramount. Enter OKRs - Objectives and Key Results - the framework that’s revolutionizing goal-setting from Silicon Valley startups to established multinational corporations, as I illustrated with the Google Chrome example here. But as many businesses have discovered, crafting … Continue reading Harnessing the Power of ChatGPT in Crafting Stellar OKRs: a B2B Tech Consultancy example

Emmanuel Obadia Branding, Marketing, Our Blog, Storytelling - Public Speaking, Strategy, Leadership & Management

Beyond Buzzwords: The Real-World Impact of a Solid Value Proposition

Unpacking the magic behind a potent value proposition. Dive into tales from my tenure at Sage, Oracle, and Salesforce, and discover the heartbeat of brand promise

Emmanuel Obadia AI, Customer Experience (CX), Data, Digital Transformation, Marketing, Our Blog, SaaS Business, Strategy, Leadership & Management

Eclipsing Product-Centricity: Your Guide to Thriving in the Age of the Customer

Discover why being product-centric is a game of the past. This thought-provoking article uncovers how customer-centricity offers the winning strategy for businesses today, diving into key methods for understanding and meeting customer needs for sustainable success. Let's navigate the age of the customer together.

Emmanuel Obadia Customer Experience (CX), Digital Transformation, ESG, Marketing, Strategy, Leadership & Management, Sustainability

BestBuy’s Incredible Turnaround: How Employee Engagement and Customer-Centricity Saved the Day while maintaining ESG commitments

Are you ready for an incredible story of how BestBuy turned around during the 2008 financial crisis and competed against Amazon? Hold on tight, because it's a wild ride. To illustrate how a retail brand can tackle the triple challenges of customer experience, employee engagement, and sustainable transformation, I'm often sharing the story of BestBuy … Continue reading BestBuy’s Incredible Turnaround: How Employee Engagement and Customer-Centricity Saved the Day while maintaining ESG commitments

Emmanuel Obadia Customer Experience (CX), Marketing, Our Blog

Who are the Buying Circle Persona to consider for a good B2B Value Proposition?

Who are the Buying Circle Persona to consider for a good B2B Value Proposition?

Emmanuel Obadia Branding, Marketing, Storytelling - Public Speaking, Strategy, Leadership & Management

Storytelling for Impact – The Pitch Spin Doctor 🧞‍♂️

Master the art of storytelling for creating a lasting impact in public speaking, raising funds, or driving change in your organization. 'Storytelling for Impact – The Pitch Spin Doctor' is your guide to crafting compelling narratives tailored to your audience. Learn the secrets of personal connection, visual imagery, emotional appeal, and more to make your message resonate.