https://www.youtube.com/watch?v=tzGi0_BLk8I I was interviewed at #ModernCX Italy about 2019 Marketing Trends and how Oracle CX Cloud can help both B2B and B2C businesses. Here are the topics I covered: Personalisation in real time at scale for both B2C and B2B, personalization will be the name of the game personalised content, recommendations, offers, and messages should … Continue reading Interviewed at #ModernCX Italy about 2019 Marketing Trends and how Oracle CX Cloud can help both B2B and B2C businesses
What Salespeople Need to Know About the New B2B Landscape
Forget the funnel and the classic AIDA model, what a colleague of mine describes as "disrupt the linearity", buyer's journey aren't linear anymore. It's about being closely aligned between sales and marketing, in a smart and adaptable combination of in person and on line relevant activities, of course customer obsessed. It's no longer an "OR", … Continue reading What Salespeople Need to Know About the New B2B Landscape
Emmanuel Obadia & Partners | Transform & Innovate 