• Larry Ellison and Scott McNealy at Java One video

    http://c.brightcove.com/services/viewer/federated_f9/1640183659?isVid=1&publisherID=1460825906 What a pleasure to see these two great leaders on stage again. How could one imagine Scott would love to go on stage with Sam Palmisano 😉 Many have been asking me about the underlying strategy of Sun’s acquisition by Oracle, Scott gives it a clue: free advertising for winning the America’s cup and… Read more

  • Enterprise 2.0 is coming: 30% of executives see social networking belonging to their business strategy

    A recent research from Deloitte – see chart – gives us a clear signal that Enterprise 2.0 is making progress in our 2009 corporate world. As expected, this social transformation is coming from the people getting self-organized rather than from the top, as anticipated in the very good book Here Comes Everybody: The Power of… Read more

  • B2B Marketers’ Priorities and Pain Points for 2009

    According to Marketing Sherpa new research, the previous one was conducted in Feb 2008, B2B marketers will focus on: Dealing with lengthening sales cycles Doing more with less Web 2.0 and social media marketing Focusing on lower-cost, high-impact lead gen tactics I will obviously only highlight the point 2. which wouldn’t have been on the… Read more

  • Video is even more Web 2.0 mainstream in 2009

    According to Comscore, 77% of the US Internet audience viewed video online in November 2008 for a total of 12.7B videos viewed, growing 34% compared to 2007. Do you really consider your 2009 campaigns without it?So, some numbers for you: YouTube is is still on Top, representing 98% of all videos viewed on Google’s sites.… Read more

  • Happy New 2009 Year

    I strongly believe that 2009 will be the opportunity for everyone to revisit everything they’ve been doing so far. Our values are changing, rules must follow thus giving birth to a better world.I wish you a very happy 2009 new year looking at the stars with a smile on your face. Read more

  • For the first time: the Web, 2nd to TV, surpasses all other media as News Source

    I know most of you could perceive it naturally or because you’re very much web centric (is this a sign of youth ;-), but I found it interesting to see it confirmed by research: the web is now the preferred source of information – whether national or international – for 40% of the researched compared… Read more