• B2B Marketers’ Priorities and Pain Points for 2009

    According to Marketing Sherpa new research, the previous one was conducted in Feb 2008, B2B marketers will focus on: Dealing with lengthening sales cycles Doing more with less Web 2.0 and social media marketing Focusing on lower-cost, high-impact lead gen tactics I will obviously only highlight the point 2. which wouldn’t have been on the… Read more

  • Video is even more Web 2.0 mainstream in 2009

    According to Comscore, 77% of the US Internet audience viewed video online in November 2008 for a total of 12.7B videos viewed, growing 34% compared to 2007. Do you really consider your 2009 campaigns without it?So, some numbers for you: YouTube is is still on Top, representing 98% of all videos viewed on Google’s sites.… Read more

  • Happy New 2009 Year

    I strongly believe that 2009 will be the opportunity for everyone to revisit everything they’ve been doing so far. Our values are changing, rules must follow thus giving birth to a better world.I wish you a very happy 2009 new year looking at the stars with a smile on your face. Read more

  • For the first time: the Web, 2nd to TV, surpasses all other media as News Source

    I know most of you could perceive it naturally or because you’re very much web centric (is this a sign of youth ;-), but I found it interesting to see it confirmed by research: the web is now the preferred source of information – whether national or international – for 40% of the researched compared… Read more

  • Holiday season sales online down just 1% despite 5 days shopping missing vs 2007

    According to ComScore, this online holiday season is impacted by 5 fewer shopping days this year compared to last year. The impact seems to be contained to 1% decrease. The increased average online spending per day between Thanksgiving and Christmas ($643M, up 5% from last year) does not compensated for 16% decreased number of shopping… Read more

  • 2009 IT Trends: can community based IT services on the cloud help?

    As 2009 sets itself to unfold, major IT trends are starting to shape our future.In a nutshell we should be watching: Green IT Expense Cutting Cloud Computing Virtualization Mobile Computing SOA/WOA Leaning Architecture Social Software, Enterprise 2.0 and Communities It’s going to be tough and only those who can go beyond their fears and control… Read more