• Online Ads more effective than TV for offline CPG Sales growth and brand building: +9%

    A recent study published by ComScore and its research partner dunnhumbyUSA, shows that consistent online advertising can actually lift retail sales in the CPG industry by 9% over a 3 months period and contribute more to brand building than TV ads (+8% over a 12 months period according to an Information Resources, Inc. report.). “These Read more

  • Social Networking Users Demand for a Single Place for their Digital Identity

    Power To The People: Wave 4 Social Media Study by Universal McCannhttp://static.slidesharecdn.com/swf/ssplayer2.swf?doc=universalmccannpowertothepeoplewave4-090816220455-phpapp01&stripped_title=power-to-the-people-wave-4-social-media-study-by-universal-mccann View more documents from IN2marcom .com. Good Material to support our Marketing Plans. This Universal McCann research is conducted every year and this is the 4th Wave. Social Media is taking the web planet by storm but now is the time where it Read more

  • Larry Ellison and Scott McNealy at Java One video

    http://c.brightcove.com/services/viewer/federated_f9/1640183659?isVid=1&publisherID=1460825906 What a pleasure to see these two great leaders on stage again. How could one imagine Scott would love to go on stage with Sam Palmisano 😉 Many have been asking me about the underlying strategy of Sun’s acquisition by Oracle, Scott gives it a clue: free advertising for winning the America’s cup and Read more

  • Enterprise 2.0 is coming: 30% of executives see social networking belonging to their business strategy

    A recent research from Deloitte – see chart – gives us a clear signal that Enterprise 2.0 is making progress in our 2009 corporate world. As expected, this social transformation is coming from the people getting self-organized rather than from the top, as anticipated in the very good book Here Comes Everybody: The Power of Read more

  • B2B Marketers’ Priorities and Pain Points for 2009

    According to Marketing Sherpa new research, the previous one was conducted in Feb 2008, B2B marketers will focus on: Dealing with lengthening sales cycles Doing more with less Web 2.0 and social media marketing Focusing on lower-cost, high-impact lead gen tactics I will obviously only highlight the point 2. which wouldn’t have been on the Read more

  • Video is even more Web 2.0 mainstream in 2009

    According to Comscore, 77% of the US Internet audience viewed video online in November 2008 for a total of 12.7B videos viewed, growing 34% compared to 2007. Do you really consider your 2009 campaigns without it?So, some numbers for you: YouTube is is still on Top, representing 98% of all videos viewed on Google’s sites. Read more