According to Comscore, 77% of the US Internet audience viewed video online in November 2008 for a total of 12.7B videos viewed, growing 34% compared to 2007. Do you really consider your 2009 campaigns without it?
So, some numbers for you:
- YouTube is is still on Top, representing 98% of all videos viewed on Google’s sites.
- The average online video viewer watched 273 minutes of video.
- 97 million viewers watched 5.1 billion videos on YouTube.com (52.3 videos per viewer).
- 52.5 million viewers watched 371 million videos on MySpace.com (7.1 videos per viewer).
- The duration of the average online video was 3.1 minutes.
- The duration of the average online video viewed at Hulu was 11.9 minutes, higher than any other video property in the top ten.
Web 2.0 is video intensive.
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Published by Emmanuel Obadia
Optimist Trusted Advisor | Mentor | Coach | Consultant | Public Speaker and Independant today, I’ve been providing executive leadership for fast pace High Tech businesses for several decades before.
Acting in Marketing, Communications, Digital, Business Development, Product Management, M&A, or Alliances roles, I covered EMEA and global theatres from Europe and Silicon Valley. I started as an entrepreneur, founding my own software company, and then served major global IT vendors in international roles.
I am passionate about introducing new technologies, helping reinforce the strategy, positioning, go-to-market, and ecosystem of companies with a purpose to make the world a better place (Sustainable development, Tech for Good, ESG…). Helping teams of any size thrive in complexity, speed, and change is what fuels me, particularly Mentoring & Coaching Millennials and Gen-Z.
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