I mentioned previously this interesting research from Comscore, and I wanted to highlight more general trends about digital media coming out of it.Comscore outlines that the digital media industry responded with significant growth across various media platforms to the wake of the recession. As they say: "Industry innovations brought an unprecedented number of options to consumers … Continue reading 2010: Resurgence for Digital Media in the Wake of the Recession
In 2010 people get the news online on par with newspapers: first time ever
According to eMarketer research, 2010 sees US consumers get the news, all demographics combined, online as much as on the radio or even more than through newspapers. This is a confirmed trend that I highlighted already some time ago, but it was at that time only for one demographic."As a news delivery vehicle, the internet is … Continue reading In 2010 people get the news online on par with newspapers: first time ever
Video is even more Web 2.0 mainstream in 2009
According to Comscore, 77% of the US Internet audience viewed video online in November 2008 for a total of 12.7B videos viewed, growing 34% compared to 2007. Do you really consider your 2009 campaigns without it?So, some numbers for you:YouTube is is still on Top, representing 98% of all videos viewed on Google's sites.The average … Continue reading Video is even more Web 2.0 mainstream in 2009
Emmanuel Obadia & Partners 