• 10 Marketing Trends to act on in 2018 – SmarInsights

    10 Marketing Trends to act on in 2018 – SmarInsights

    In these early Jan days, lots of media are publishing their own take on top marketing trends for 2018. Here are the top 10 from SmartInsights: Trend 1. Integrating Marketing Activities Into the Customer Lifecycle Trend 2. Integrating personalisation into the user journey / customer experience Trend 3. Integrating machine learning into marketing automation Trend… Read more

  • How Digital Marketing Will Change In 2018: 15 Top Trends – Forbes

    Taking advantage of the very first days of 2018, let’s anticipate where our focus should be in evolving our marketing. Here is a solid list from Forbes that I subscribe to. “New trends are entering the marketplace and your company needs to pay attention or you may be forced by the wayside.” 1. Augmented Reality… Read more

  • Happy New Year — 2018 — Bonne Année

    I wish all of you a great 2018, hoping we will find a way to get the world a better place for us and the generations to come. Check out this We could satisfy all of our energy needs in no time   Read more

  • Agile Finance: Leaders vs. Laggards

    Agile finance revealed is the blueprint for a new operating model for modern finance. Check this infographic and discover what separates leaders from laggards Agile Finance: Leaders vs. Laggards Agile finance leaders are further along the transformation journey and are embracing a new operating model for modern fnance that is responsive and change-ready.   Read more

  • The Three Biggest Misconceptions About A Digital Transformation — McKinsey

    Interesting article just issued from McKinsey on Forbes These three big misconceptions could derail digital transformation unless you are ready to address them quickly. The Three Biggest Misconceptions About A… “We can take incremental steps to learn as we go”. This is one of the most common misconceptions that regularly undermine and even derail digital… Read more

  • What is Blockchain? A Primer for Finance…

    What is blockchain? And what are the potential implications for finance and accounting professionals? Read this article for a simple explanation: What is Blockchain? A Primer for Finance… What is blockchain? And what are the potential implications for finance and accounting professionals? Read this article for a simple explanation.     Read more