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Do you think you’re connected to your customers? Really? Do you think they agree? Let’s check…
When was the last time you heard in a strategic meeting some defining statement from your execs like: “We are customer-centric”, “Every decision in this meeting should be made based on customer insight”, “Customer First!”, etc.? Feels good? Do you think your customers perceived any value out of it? Did you check? Are you connected… Read more
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RevOps at the core of CX and growth? Becoming more Customer centric to break silos is the way to go
I’ve been experiencing first hand the difficulty B2B companies, from scale ups to established tech vendors I’ve been given to work with, to adapt to the buyer’s journey’s radical transformation. As Alastair Woolcock from Gartner reports:, sellers have limited opportunity to influence customer decisions as B2B buyers would spend only 17% of their purchasing journey… Read more
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How has the nature of sales & marketing alignment changed in the last 12 months, particularly since the start of the pandemic earlier this year?
The world has changed for B2B buyers and the way we think about B2B experiences has shifted. “Indeed, recent data show that we have vaulted five years forward in consumer and business digital adoption in a matter of around eight weeks.” McKinsey, The COVID-19 recovery will be digital: A plan for the first 90 days The top trends… Read more
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Happy New Year 2020
I wish all of you to dream high, dream big, dream loud and to enjoy every single step taking you to your future. Je vous souhaite de réver haut, grand et fort et de savourer chacune des étapes qui vous menera au plus près de votre futur. Read more
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Work your value proposition like crazy
I cannot stop expanding the list of products or services introduced by major brands or startups that have miserably failed to meet their audience. Many reasons come to mind but for sure the value proposition is at the core of a good positioning. I just stumbled upon this simple framework that will help you work… Read more
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Interviewed at #ModernCX Italy about 2019 Marketing Trends and how Oracle CX Cloud can help both B2B and B2C businesses
I was interviewed at #ModernCX Italy about 2019 Marketing Trends and how Oracle CX Cloud can help both B2B and B2C businesses. Here are the topics I covered: for both B2C and B2B, personalization will be the name of the game personalised content, recommendations, offers, and messages should be included in all your campaigns and… Read more
