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2021 Tech Trends and the Pandemic Impact on the business
I was given to present last week to investment bankers, and wanted to share what I covered about 2021 Tech Trends and the impact of the COVID-19 Pandemic on the business adoption of tech innovations. I based this presentation on McKinsey’s publications and research. I eluded to: Will your organization make the most of these… Read more
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Data + AI is the new customer experience (CX) currency: adapting to the accelerating pace of customer changes
I do speak to a lot of marketers and CX practitioners around the globe about the fast pace of customer changes – which has been accelerated by COVID-19. Bring to it, technology and regulatory changes, and it certainly comes as an interesting time to be leading a deep transformation and make your business thrive in… Read more
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Do you have courage to lead for good? Can you make a decision at a $2B cost to be true to your values? CVS did and their business is better off!
I’m a big fan of Simon Sinek, as I guess many of you. I stumbled this morning on this video of his about courage to lead and it reinforced my belief that, just to start, public companies should be publishing their results in the form of a Triple Bottom Line (3BL): People, Planet and Profit.… Read more
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Do you think you’re connected to your customers? Really? Do you think they agree? Let’s check…
When was the last time you heard in a strategic meeting some defining statement from your execs like: “We are customer-centric”, “Every decision in this meeting should be made based on customer insight”, “Customer First!”, etc.? Feels good? Do you think your customers perceived any value out of it? Did you check? Are you connected… Read more
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RevOps at the core of CX and growth? Becoming more Customer centric to break silos is the way to go
I’ve been experiencing first hand the difficulty B2B companies, from scale ups to established tech vendors I’ve been given to work with, to adapt to the buyer’s journey’s radical transformation. As Alastair Woolcock from Gartner reports:, sellers have limited opportunity to influence customer decisions as B2B buyers would spend only 17% of their purchasing journey… Read more
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How has the nature of sales & marketing alignment changed in the last 12 months, particularly since the start of the pandemic earlier this year?
The world has changed for B2B buyers and the way we think about B2B experiences has shifted. “Indeed, recent data show that we have vaulted five years forward in consumer and business digital adoption in a matter of around eight weeks.” McKinsey, The COVID-19 recovery will be digital: A plan for the first 90 days The top trends… Read more
Emmanuel Obadia & Partners | Transform & Innovate 