AI is revolutionizing B2B sales and marketing, but the gap between innovation and adoption remains a major challenge. This blog explores how leaders can bridge this divide, leverage AI to enhance—not replace—human potential, and implement strategic workforce transformation. Discover insights from Numeum Camp 2025, real-world case studies, and actionable strategies to drive AI adoption successfully.
2024: A Year of Growth, Innovation, and Purpose
2024 was a year of transformative growth and innovation for Emmanuel Obadia & Partners. From leveraging JTBD and OKRs to drive customer-centric strategies and organizational alignment to embracing the power of Generative AI and ABM, this year’s journey has been marked by collaboration, learning, and impactful change. Discover key insights and reflections that shaped our success.
Strategize Your Organization’s Triumph with OKRs: Evidence from Google Chrome’s Unprecedented Success
Introduction In the ruthless arena of digital landscapes, where ambitions often perish in the shadows of misaligned strategies and unmet objectives, OKRs (Objectives and Key Results) emerge not merely as a methodology but as a strategic savior, propelling organizations from chaos to clarity, from misalignment to a unified strategic north. Harvard Business Review notes that … Continue reading Strategize Your Organization’s Triumph with OKRs: Evidence from Google Chrome’s Unprecedented Success
Sales & Marketing Alignment: It takes two to Tango! 3rd Step: How can you thrive on your journey to the promised land?
Sales & Marketing Alignment: How can you thrive on your journey to the promised land? Joint Strategy, OKRs, SLA and Customer 360
Sales & Marketing Alignment: It takes two to Tango! 2nd Step: Why does it matter?
Sales & Marketing Alignment: Why does it matter? Customer Centricity, Job-To-Be-Done, Growth, Content and Messaging, OKRs
How to optimize your SaaS business and make it shine for investors?
As a former Vice President of Marketing and Chief Product Officer in the Big Tech industry, focusing on software, I’ve experienced several revolutions from PC and client/server, the worldwide web, mobile, social networks, and cloud computing. Software as a Service (SaaS), part of cloud computing, disrupted the long-established software industry, propelling Salesforce, Adobe, ServiceNow, Paypal … Continue reading How to optimize your SaaS business and make it shine for investors?
Do you have courage to lead for good? Can you make a decision at a $2B cost to be true to your values? CVS did and their business is better off!
I'm a big fan of Simon Sinek, as I guess many of you. I stumbled this morning on this video of his about courage to lead and it reinforced my belief that, just to start, public companies should be publishing their results in the form of a Triple Bottom Line (3BL): People, Planet and Profit. … Continue reading Do you have courage to lead for good? Can you make a decision at a $2B cost to be true to your values? CVS did and their business is better off!
Emmanuel Obadia & Partners | Transform & Innovate 