In the past decade, tech giants have reshaped the global economy, achieving unprecedented growth and influence. As we stand on the brink of an AI revolution, what lessons can emerging companies learn from the rise and fall of industry leaders like Intel, IBM, and Cisco? Explore how GAFAM (Google, Apple, Facebook, Amazon, Microsoft) navigated disruption and discover strategies for thriving in this dynamic landscape. Whether you're a startup or an established player, understanding these insights is crucial for future success. Dive into the transformative power of AI and the strategic shifts needed to stay ahead.
Unlocking SaaS Potential: Harnessing Jobs to Be Done and Strategic Pricing for Maximum Impact
The Jobs-to-be-Done (JTBD) framework and strategic pricing are vital for SaaS companies to develop targeted solutions, resonant messaging, and compelling value propositions. By understanding core customer needs, companies can align product features and pricing models, creating meaningful connections and driving sustainable growth. Pricing strategies including value-based pricing, tiered pricing, freemium models, outcome-driven pricing, and dynamic pricing can maximize revenue potential and customer satisfaction. Successful implementation of these strategies is exemplified by companies like Slack and HubSpot.
Strategize Your Organization’s Triumph with OKRs: Evidence from Google Chrome’s Unprecedented Success
Introduction In the ruthless arena of digital landscapes, where ambitions often perish in the shadows of misaligned strategies and unmet objectives, OKRs (Objectives and Key Results) emerge not merely as a methodology but as a strategic savior, propelling organizations from chaos to clarity, from misalignment to a unified strategic north. Harvard Business Review notes that … Continue reading Strategize Your Organization’s Triumph with OKRs: Evidence from Google Chrome’s Unprecedented Success
Eclipsing Product-Centricity: Your Guide to Thriving in the Age of the Customer
Discover why being product-centric is a game of the past. This thought-provoking article uncovers how customer-centricity offers the winning strategy for businesses today, diving into key methods for understanding and meeting customer needs for sustainable success. Let's navigate the age of the customer together.
Happy Sustainable 2023 New Year
I want to thank all our customers and partners for a fantastic 2022. I've learned a lot from you, we enjoyed exciting times together.I'm wishing you a successful 2023, benefiting all stakeholders as People, Planet & Prosperity are to be reunited.Let's unlock our potential! #ESG #sustainability #customerexperience #b2bmarketing #storytelling #employeeengagement #publicspeaking
Did you like digital transformation? You’ll love the sustainability impact revolution!
"If you liked the recent acceleration of digital transformation, raise your hand." I often use this question in opening my keynotes about transformation and innovation. Apart from my ex-colleagues in the Big Tech industry, loving the revenue growth associated with it, most established companies' business leaders did not. The reason is quite simple, it was … Continue reading Did you like digital transformation? You’ll love the sustainability impact revolution!
What makes a good value proposition?
Designing a strong value proposition starts with understanding who you’re serving and how your business can meet their needs, relative to your competitors. Spreadsheets alone won’t tell you how to do this. Why take care of your value proposition now? I didn’t think so many business leaders would be still struggling with this. I happen … Continue reading What makes a good value proposition?
Emmanuel Obadia & Partners | Transform & Innovate 