Happy Sustainable 2023 New Year

I want to thank all our customers and partners for a fantastic 2022. I've learned a lot from you, we enjoyed exciting times together.I'm wishing you a successful 2023, benefiting all stakeholders as People, Planet & Prosperity are to be reunited.Let's unlock our potential! #ESG #sustainability #customerexperience #b2bmarketing #storytelling #employeeengagement #publicspeaking

Who are the Buying Circle Persona to consider for a good B2B Value Proposition?

Who are the Buying Circle Persona to consider for a good B2B Value Proposition?

Sales & Marketing Alignment: It takes two to Tango! 2nd Step: Why does it matter?

Sales & Marketing Alignment: Why does it matter? Customer Centricity, Job-To-Be-Done, Growth, Content and Messaging, OKRs

Sales & Marketing Alignment: It takes two to Tango! 1st Step: Markets change faster than Organizations

Sales & Marketing Alignment: It takes two to Tango! Markets change faster than Organizations. Buying Journey changed, B2ME customer experience,

Happy New Year 2020

« Il n'y a rien de tel qu'un rêve pour créer le futur. » “There is nothing like a dream to create the future.”-- Victor Hugo I wish all of you to dream high, dream big, dream loud and to enjoy every single step taking you to your future. Je vous souhaite de réver haut, grand et … Continue reading Happy New Year 2020

CX Network | Introducing Oracle’s VP of EMEA Marketing

I've been interviewed by CX Networks recently as a new member of their Network’s Advisory Board. It's all about hyper-personalised marketing, AI, chatbots and conversational UI like Voice Devices and other cutting edge marketing concepts in today’s customer experience economy. Curious to your approach about taking customer experience to the next level and comments on my … Continue reading CX Network | Introducing Oracle’s VP of EMEA Marketing